Media Fast Lanes

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers.

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors.

How to Create a Purpose-Driven Marketing Strategy and Campaign Mike Dupree, Senior Manager for Media & Entertainment at Twitter, explains the power of purpose for businesses and how to create purpose-driven marketing.

If you have your Wordpress Blog set up to auto-publish on Social Media, You'll want to read this article.

Sharing Options from WordPress.com to Facebook Are Changing Starting August 1, Facebook will no longer allow third-party tools to automatically post to Profiles. Here’s how it affects you.

I love using Buffer to schedule my Tweets - here are some great tips from the folks at Buffer - Check it out!

How to Save Time While Scheduling Content for Social Media As a social media manager, you likely spend a good chunk of your day scheduling content for your brand's social media profiles. Here are six ways you can minimize the time it takes to schedule content — using Buffer.

Jami Gold reminds us as writers that we are the brand, not some random word within our book titles...

Branding: The Right Way vs. the Wrong Way A crazy story erupted on social media with the hashtag involving authors, Amazon KDP, and trademark law. One author is attempting to prevent others from using a word in their book titles, as she mistakenly thinks our book titles are our brands.

If you aren't using ANY of these, you might want to give some of 'em a try. 😉

How to Engage With Your Social Media Followers: Our 11 Best Tips Here are 5 creative types of replies you can use and 6 ways to minimize the time it takes to engage with your followers.

Images are a big factor on Social Media. Here's a handy guide from Buffer on how to size and use them effectively. Check it out!

Your Free Guide to Every Ideal Image Size on Social Media What is the ideal image size for sharing to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram? We've compiled all the latest guidelines here.

It's challenging to keep up with the latest trends and what's new in the online world of marketing. So here's some help!

5 Exciting Social Media and Marketing Trends to Know in 2017 - with Noah Kagan Top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

Here's some helpful information to assist you in making the best of your Facebook Cover Photo - thanks to Buffer!

The Ideal Facebook Cover Photo: See the Best Sizes & Styles Everything you need to know about the Facebook cover photo. Learn the ideal dimensions and discover some clever ways that people are using them today.

Buffer lets us benefit from their lessons learned. Are you making any of these mistakes?

10 Social Media Mistakes We've Made (And How to Avoid Them) We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

Here's a great article from Buffer on writing content for different Social Media venues...have at it!

How to Craft the Perfect Post on Facebook, Twitter and Instagram - The Buffer Blog In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram.