Kit & Co Studio

Yesterday my friend and I did the Boulder Skyline Traverse (-Sanitas cuz she said that sucked her soul last year lol) I think we can call this hike “The Hike With Many Outfit Changes” cuz Colorado weather can change quite drastically over 10hours. A year ago I had been training for months for R2R so it was an interesting comparison on how my feet, knees and legs would hold up when I haven’t been going as hard on cardio. We had an awesome time and I felt pretty good! The biggest thing I noticed was how good I felt at work today since I’d been off my phone for over 24hrs. 😳 so note to self…. More nature = more creative Allie ❤️

I’ve thought so much about our travels and how I can capture our trips and making these collages are so fun and it’s something I can get done quickly. Maybe I’ll try to do a series. The poster illustrations have been done to death (in a good way) but I’m not a strong illustrator and creating these layouts with just some paper, magazines, paint, chalk pastels and a tiny bit of editing in photoshop really brings me joy. Also… the Badlands are so slept on. They’re beautiful. I haven’t seen that many stars since Alaska.

For the past almost year and a half, I’ve been working with Christina and the team at TrueNorth Steel with overflow design and art direction projects ranging from tradeshow, print ads, digital ads, billboards, social media banners, and apparel. Here are some snippets. The best advice I can give while working with legacy companies is to update typography and color. Typography is pretty weak in large corporate fields, so it’s an easy switch to make materials feel updated. I think the brand can be pushed farther than where it has been, but we are also at the mercy of time and sometimes that takes years with large companies. And I think that’s kinda fun! It will always evolve.

Welcome to my feral forties 🖤✨🤘🏻💀