Sound Publishing Inc.

Josh O’Connor, president of Sound Publishing and publisher of The Daily Herald, will step into a new role at Sound’s parent company, Black Press, in September.

O’Connor has been named co-chief operating officer of Black Press. In his new role, he will join fellow co-chief operating officer, Randy Blair, in overseeing operations in Canada, Washington and Alaska.

New role for Sound Publishing President Josh O’Connor | HeraldNet.com O’Connor will oversee operations in Washington, Alaska and Canada for parent company Black Press.

Sound Publishing is launching a new program to help local companies spread the news that they’re open for business.

Double your marketing effectiveness through this grant!

For more information or to apply click here: https://www.soundpublishing.com/grantapplication/

The measure is the strictest in Washington but includes a few dozen exceptions, including Boeing

Too many cars on the road inspired Everett’s stay-home order | HeraldNet.com The measure is the strictest in Washington but includes a few dozen exceptions, including Boeing.

Why Companies Turn To Digital Marketing To Survive COVID-19 The coronavirus pandemic (COVID-19) is posing massive challenges to businesses across the globe by closing events and traditional sales and networking channels. Here we look at why companies that embrace digital marketing will be in a much better position to engage and network with their customers.

Major Publishers Take Down Paywalls for Coronavirus Coverage An interesting decision as some organizations have recently instituted them.

Study reveals advertising with newspapers triples ad campaign effectiveness Advertisers who are cutting back on newspaper advertising are missing a beat. This is the message of a new study, conducted by effectiveness consultancy Benchmarketing for Newsworks, which claims that advertising with newspapers increases overall revenue return on investment by three times.

A family member of a worker became sick after all traveled overseas. The family is being quarantined

Bothell High closed and disinfected as a virus precaution | HeraldNet.com A family member of a worker became sick after all traveled overseas. The family is being quarantined.

According to a study Google conducted with Ipsos and the 4As, ad impact is supercharged when people are exposed to both search and video ads versus search alone, with 45% higher lifts in ad recall, 43% higher lifts in purchase intent, and 180% higher message retention.

Reinvent your brand and grow your base by combining video and search Launching a new product can be a hard sell. Launching a rebrand might even be tougher. See how Rakuten’s rebrand strategy helped grow its base.