C.URL Digital

Designing spaces (and experiences) with intention—clean lines, warm tones, and a cozy nook for fall sips. 🍂☕

Designing spaces (and experiences) with intention, clean lines, warm tones, and a cozy nook for fall sips. 🍂☕

Designing Tati Westbrook’s website was about more than showcasing brushes — it was about creating an immersive, dramatic world that mirrors the experience of her products. ✨

Every interaction is crafted to surprise and delight, from subtle animations to thoughtful layouts, all while keeping navigation intuitive and effortless. The result? A space that captivates, engages, and converts — turning every visit into a moment of discovery and inspiration.

Bringing a brand to life starts with a feeling. ✨ For this project, we explored a moody, whimsical, and feminine world — where drama meets luxury.

From rich, emotive colors to typography pairings that balance elegance and personality, every element was chosen to support a cohesive story and set the tone for the experience ahead.

This mood board is more than inspiration — it’s the foundation for a brand that feels as intentional as it does unforgettable. 💫

When we set out to design the packaging for Tati Westbrook’s new brushes, we loved the idea of a gradient flare background — a subtle nod to the highlights and luminous effects these brushes create with every application.

Minimal yet striking typography, paired with foil and spot-gloss details, contrasts beautifully with the soft matte finish — a delicate balance of subtlety and drama that reflects both the artistry of makeup and the luxury of thoughtful design.

Your homepage is your online first impression — and it should feel like you.
Clear messaging, an easy next step, and design that draws people in will keep visitors exploring (instead of clicking away). We can help make it happen!