Grip

It was all smiles at our Grip holiday party this weekend but the real gift is YOU. Thank you to all our wonderful clients and friends who made this year so special! Wishing you extra slow mornings, belly laughs, and candlelit tables in the days to come. ✨

Make sure to swipe to the end to see our custom from a favorite Grip alum! 🎂

Whether you’re gathered around a bonfire on a crisp fall night or cuddled up faux fireside via YouTube, our campfire jams are here to help enhance those cozy-season moments. ✨🔥🪵

We worked with Onni to name and brand , their newest cafe located in Old Town. Inspired by the feeling of attempting to start your day without coffee—you’ve picked up the phone, but you’re not dialing yet—Dialtone exudes a classic, somewhat eccentric charm. ☕️ 📞🍷

🔥 Fired up to share this branding project (now live on our website too!) for . We had the pleasure of cooking up a fresh visual identity where urban flair meets authentic BBQ. From the bold typography that captures the grit of city streets to the smoke-inspired color palette, every design element tells the story of this incredible culinary hotspot.

Swipe to see how we brought their passion for slow-smoked perfection to life through custom graphics, menus, and signage that are as mouth-watering as their brisket! 👉

Is it really that time of year again?! 👀 2024 has truly provided our team a full range of emotions and experiences but as we pause to reflect about all things Grip, the prevailing emotion is ~gratitude~. We are ever-thankful for the opportunity to work with so many thoughtful and inspiring clients like YOU. Wishing you a warm, cozy, and memorable holiday season.

P.S. Our office will be closed December 25th-January 1st, so if we don’t talk before then—we look forward to seeing you in the new year!

Welcome back to the second installment of our Round 1 series where we take a look at real first round presentations, shown in all their mockup glory. When we present a first round, we typically show three options, which we refer to as “mild, medium, and spicy.” We’re always looking for ways to push ideas to their limit in order to find boundaries, while still providing something that feels approachable.

For this project, we were tasked with creating an identity for a new dairy-free ice cream* supercharged with beneficial ingredients to make you feel good about a lil sweet treat. (*Technically not ice cream because there’s no dairy!) We looked carefully for visual gaps in the marketplace, exploring an intentionally rough-around-the-edges direction that connected to the idea of raw ingredients; a direction that leaned into the innocence with a fun, youthful direction that captures the child-like joy of a guilt-free bowl of ice cream; and finally a direction that aimed to be dark, sensual, and a little bit provocative, playing with the idea of what it means to be “dirty”.

Let us know in the comments which direction you would have picked!

Welcome to our Round 1 series where we take a look at real round 1 presentations, shown in all their mockup glory. When we present a first round, we almost always show three options, which we refer to as “mild, medium, and spicy.” We’re constantly looking for ways to push ideas to their limit in order to find boundaries, while still providing something that feels approachable.

For this project, we tackled a brand refresh for Quince & Apple, a craft preserves manufacturer out of Madison looking to expand their marketshare as they sought national distribution. They also had a few other product lines that we sought to unify under the primary brand.

Let us know in the comments which direction you would have picked! 🍏

Say hello to Misty Eyes, the newest installment of Grip Grooves. Fuel your fall nostalgia with this curated playlist of our favorite tear-jerkers. 🥹🍂 Link in bio!

There’s a new Grip Grooves for you to sit back and watch the flowers bloom 🌷🪻🌻 Listen at the link in our bio!

Big thanks to for featuring our work for , an Andersonville theatre bookstore & coffee shop. We’re pumped to share “The Edit” spotlight with other applause-worthy projects. Read the full feature at the-brandidentity.com (link in bio). 🎭

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Interior Photography: 

Meet your trusted sidekick in foodservice training, . Founded in 2020, a year of great uncertainty, Trust20 became a guiding light for foodservice operators searching for answers. For their brand refresh, it was important to keep things friendly and approachable through a new wordmark and warm color palette. The custom, hand-drawn “20” reflects the human element of the industry. The illustrations show the value of their training through relatable compositions—but with a playful twist. Give them a follow to stay up to date on industry tips and trends!