Vector West

Do you have enough content to get potential customers to commit? Vector West delivers content that converts.

Get a content refresh at a surprisingly affordable rate. Create brand awareness, generate leads, retain customers with

Let's roll on content planning for 2022 and beyond!

The time to plan 2022’s content strategy is now! As customers gobble up the rest of this year’s digital content & offers, are you primed to take on the new year with content confidence? Vector West is here to help you prepare & execute your next digital marketing campaign.

Happy Thanksgiving and many returns on this holiday season!

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Bottom Line Up Front! Outside of Twitter, you have a lot space to work with but the average consumer doesn’t have the patience for a 500-word description or caption. Keep it tight and punchy.

Also keep it to about 10 hashtags per Insta post.
H/T: SproutSocial

Best way to pack up for the hunt? Keep provisions cold and the gear dry. Cordova added some new outdoor essentials and special customizations for waterfowlers. Highlighting new products, targeting seasonal SEO keywords, announcing new partnerships, and reinforcing back-links, all in one short blog post.

Cordova is a Waterfowler’s Next Best Friend | Cordova Outdoors Although we can’t compete with your four-legged best friend on a hunt, Cordova wants to be your next best friend this season with reliable gear that won’t give you away. With a wide variety of hard and soft coolers available in new colors and camo patterns, find what you need to keep your game p...

"Mere puffery," words do indeed have meaning and most can see right through hollow marketing speak. Unchecked grandiosity can also degrade trust.

When Does Marketing Hype Go Too Far? An attorney and business owner explains how companies can stay on the right side of the too-aggressive marketing line and protect themselves from legal problems.

Creating a stronger message begins with flexing your vocabulary and writing with confidence. You stand behind your brand and offerings, so create copy that affirms your commitment to your customers.

Content structure is over a third of the battle. I explain how to make punchier blog posts & white papers in my latest over at the Westbound Blog (link ➡️ bio).

Source: blog.hubspot.com (5/20/20)

Amazing what the FBI can teach you about effective content marketing...
https://www.vectorwestllc.com/post/digital-marketing-lessons-from-quantico

Digital Marketing Lessons from Quantico Keep up to date with industry trends, write with confidence, and think about structure as much as the pitch.

No copywriter on staff? Play it safe & contract out, believe me...