Lively

Lively

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A fun and feminine boutique located in the heart of downtown Durango! � Any items you see on our page, you may order through our website. Thank you!

Inquire about availability.

06/05/2026

Nothing says thoughtful gifting quite like a hat designed just for them. From branding to finishing touches like hat bands, every piece created at our Hat Bar is unique.

🤍 Visit our website at livelyaboutique.com and click the Hat Bar tab to learn more!

Photos from Lively's post 06/03/2026

Meet our June Lively Ladies: Allison Wall & Aimee Morse☀️

This month, we’re celebrating two incredible women who embody everything we love about community, connection, and living life with style. 🩵

As co-founders of SW MAHJ CLUB 🀄️, Allison and Aimee have created a space where friendships flourish, laughter is shared, and mahjong brings people together. From raising families and running businesses to giving back to the Durango community, these inspiring women do it all with grace, humor, and heart!

Allison’s favorites at lively include Wooden Ships, Moon Bear Jewels, Los Poblanos, and Sanctuary. A longtime lively supporter, she loves shopping local and watching lively grow through the years.

Aimee’s go-to brands are Dear John, Pi***la, FRNCH, and Sadie & Sage. She says shopping at lively feels like catching up with friends, and we couldn’t agree more!

We’re so honored to feature these amazing women as our June Lively Ladies. Check out the blog on our website to read more about their stories and shop their featured looks!✨

📸: Niki Bryant Photography .photo

06/02/2026

Summer style made easy ☀️✨

On today’s Lively TV, Johnna is showing off some of our newest arrivals from ZSupply and K*t from the Kloth! Whether you’re loving fun prints that make a statement or reaching for easy, everyday basics, we’ve got the perfect pieces to keep you looking and feeling your best all season long!

Stop by and let us help you build your perfect summer wardrobe! 💕Shop in-store or on our online boutique anytime and discover your new favorite summer looks. 🛍️☀️

Photos from Lively's post 06/01/2026

Delicate, effortless, and handcrafted with care ✨
These threader earrings by talented local artist, Lana Laudick, are the perfect everyday statement. Available in sterling silver or gold fill!

Find these gems in-store or on our online boutique🛍️

Photos from Lively's post 05/30/2026

Last but certainly not least in our lively May Models spotlight is Hannah Biaggi ✨

Hannah is a full-time mom to her one year old daughter and a valued member of the Lively team. Alongside her husband, she is also the co-owner of Black Heron Lounge, bringing her entrepreneurial spirit and passion for community to everything she does. 🤍

Shop her looks in-store or on our online boutique! 🛍️

05/29/2026

Our Summer Sale starts TOMORROW 10am - 6pm!☀️🛍️

Come shop your favorite styles at sweet summer prices (up to 75% off) and while you’re here, meet the newest member of the boutique crew… Mabel 🐾🤍

Photos from Lively's post 05/29/2026

Meet little Miss Mabel 🐶 , our new shop puppy at lively! She is our newest team member at only 8 weeks old. We are in love! 🥰 She looks forward to meeting you all soon.

Photos from Lively's post 05/26/2026

Next up in our lively May Models spotlight is Skylar Ambrozevitch ✨

Skylar is studying Business at Fort Lewis College while also working part-time here at Lively. When she’s not in class or helping customers find their perfect outfit, she’s in the kitchen. A true foodie, Skylar loves cooking for her boyfriend and gathering friends around the table for a great meal. 🍝✨

Shop her looks in-store or on our online boutique! 🛍️

05/25/2026

Old school called… and we’re answering. ☎️✨
Our new jelly sandals by are bringing all the nostalgic summer vibes!

Shop in-store or on our online boutique 🛍️💕

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Address


651A Main Avenue
Durango, CO
81301

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm