Lively

A gift made just for her ✨

Her October birth flower + personalized initials make this custom hat a beautiful keepsake she’ll treasure long after her birthday. 🤍🎉

Create your own one-of-a-kind hat at Lively’s Hat Bar, in-store or online. Visit our Hat Bar page to start designing yours!

Your Lively Fall Outfit Inspo Is Here! 🤍

From cozy layers and laid-back sets to statement pieces and elevated everyday looks, we’ve put together a few head-to-toe outfits featuring some of our favorite new arrivals. Consider this your fall outfit inspiration! All you need to do is just add your favorites to your closet and make them your own!

Shop in-store or from our online shop, livelyaboutique.com 🛍️✨

Meet Meegan Bretzel, our October Lively Lady! 🤎⛰️

From biochemistry to motherhood and homeschooling, Meegan’s journey has taken some unexpected and beautiful turns. Today, she’s putting her science background and love of skincare to work through Lone Horse Lavender, her family’s lavender business here in Durango. What started as a dream of growing lavender on their property has grown into a beautiful business inspired by her love of natural, botanical products. 💜

Meegan admits she may be a little biased, but she her favorite lively brand is Los Poblanos! It’s also hard for her to go wrong with anything from Free People, especially their Hot Shot Onesies. And when someone compliments her jeans, there’s a good chance she’s wearing PI***LA! Meegan is an options girl, so she loves the variety of brands and price points that lively offers. She also appreciates how much lively offers styles that feel relevant to life in Durango. For fall, she’s embracing the season’s biggest trends such as cozy corduroy, rich suede, feminine lace, denim, silky scarves, fuzzy sneakers, and statement flats! We love her mix of effortless, everyday style with just the right amount of fun. 🍂

Read the full story on our blog to get to know Meegan, discover more of her lively favorites, and shop all of her looks!

Shop in-store or online at livelyaboutique.com 🛍️✨

📸 Niki Bryant Photography

🍂✨ Add a little sparkle to your fall look! Shining Shimmers by Mandy is back TOMORROW at Lively A Boutique, In Store! 💫

Stop by from 12-4 PM to add some fun hair tinsel or a beautiful feather extension to your look. Whether you want a little shimmer or a little extra flair, Mandy has you covered! ✨🤎

Come shop, sparkle, and get ready for fall! 🍁✨

Our hearts are so full of gratitude, Lively Lovers!! 🤗🩵

This year, our community voted Lively A Boutique
🥇 #1 Clothing Store
🥈 #2 Shoe Store
🥉 #3 Jewelry Store

And this October, we celebrate 11 years in business! 🥰

We couldn’t be more grateful for the community that has supported, encouraged, and grown with us along the way. Thank you for making Lively what it is.

Lively has always been more than a boutique. It’s a place to connect, unwind, build relationships, and feel celebrated. We’re passionate about personalized service and thoughtfully chosen local, ethical, sustainable, quality fashion for women of all ages. Most of all, we believe all women are beautiful, and we’re here to help you feel confident, connected, and completely yourself.

Here’s to 11 years of Lively, and to the incredible community that makes it all possible. 🥂✨

Thank you, Durango! 🩵
livelyaboutique shopsmallbusiness durangofashion

New fall arrivals are here! 🍂

Is it rainy-day shopping weather? 🌧️🛍️ Come cozy up, browse the new arrivals, and find your perfect fall pieces!

Can’t make it in? Shop online from the comfort of home and choose in-store pickup when you’re ready. Link in bio🤎

New in by ZSupply, this golden sage luxe satin shift dress features a timeless silhouette and delicate lace trim hem for that extra special touch. Perfect for dressing up any occasion! 💚

Stop by in-store or shop from our online boutique, livelyaboutique.com! 🛍️

Thank you to and Rachel on their recent wedding and thank for this amazing google review on our hat bar team!

"Johnna and her staff at Lively hosted a hat bar for my wife and I for our rehearsal dinner. They were beyond exceptional and everyone had such a good time decorating their hats with a wide range of accessories and brands that Lively provided. They were always super easy to communicate with and just the nicest people! We highly recommend them for any Hat Bar event, and if you ever check out their store, they have some amazing products to shop as well. We couldn’t thank them enough for making our event so special!"