Jeff Walker

Ok… this is cool.

It’s week 4/4 of our “launchlife break” … where Jeff and I are taking off for over 3 weeks to raft the entire length of the Grand Canyon (all 226 miles of it).

In fact, we’re actually getting back home tomorrow.

And for these 4 Sundays in which I won’t be able to record new blog videos for you… I’ve been handpicking some absolute classics from Jeff to share with you.

This one was originally published eleven years ago – back in 2014.

And it’s all about the #1 Rule that Jeff follows to keep growing his business.

Think about that for a second…

11 years ago… Jeff had been in business for 18 years. That was nearly unheard of in this industry (and it still is!)...

Eleven years later… he’s still in it. Still going strong.

I guess that #1 Rule really is worth following 😁

Here’s some timeless wisdom for your Sunday:

cheers,
Dan

If you’ve been following along the last few weeks… you know that there’s something pretty special going on right now.

Jeff talks a lot about … the ability to run your business the way you want – and in a way that fits with your life and your goals.

And we’re taking a bit of an ultimate “launchlife moment” this month…

Right now, as you read this, Jeff and I are at the bottom of the Grand Canyon. We’re rafting the full length with a close group of friends.

No guides, no resupplies… three weeks in the wilderness, navigating the river, the rapids, and the canyon.

This is a bit of a “trip of a lifetime” … it’s super hard to get a permit, and it’s a big endeavor to pull off.

And for this week’s Sunday video, I thought it would be cool to bring you along with us.

Back in 2017… I did this trip for the first time. And we made a short video about what it’s like to take this sort of “launchlife break” from your business.

Here’s what’s possible when you focus on your launchlife:

Building a business is a weird thing sometimes.

On one hand, you have some pretty crazy freedom available to you. You can do wild things… like take off for a 3-week wilderness trip (see the P.S. if you don’t know what I’m talking about).

On the other hand… with no set “working hours” or time that you clock in and out each day… it can be easy to let your business completely consume your life.

It’s honestly gotten to the point that it’s become almost a cliche these days to talk about “work-life balance”.

A few years ago, Jeff and I flew out to Florida to meet with Tony Robbins. Jeff led the interview, while I managed the set and crew as we filmed the interview.

(That was no easy task! The only space available for the shoot was outside on Tony’s porch, on a super-windy day, right next to the ocean… 😅)

But during that interview, Tony said something that’s stuck with me ever since…

He doesn’t try to live a balanced life. It isn’t even a goal of his.

In fact… he likes the imbalance.

We filmed that shoot a number of years ago… and it’s stuck with me ever since.

Check out this week’s Sunday video to see his full take on living an “unbalanced life”.

If I had to guess the absolute top question that Jeff and I get asked, it’s gotta be something around…

“How do I grow my list?”

or equally popular…

“How do I start growing my list?”

And the thing is… that question never, ever goes away.

No matter how successful your business is… no matter how big your list gets… EVERYONE wants a bigger list.

That’s why I absolutely love this story.

Susan Pierce Thompson has been in our community for years. She’s sat in dozens of mastermind meetings with us. She’s built a seven-figure business. I’ve personally been out to her home and met her family.

But before all of that…

She was just an aspiring entrepreneur with an idea and exactly zero people on her list.

She knew what she wanted to offer… and she was GOOD at it. But she had no audience at all.

She started small – the way everyone does – with a simple lead magnet…

A year later, she had a list of 11,000 people… and a six-figure launch under her belt.

Here’s how she did it:

As a coach, I spend a lot of time helping people get unstuck.

Not that I’m complaining – it’s one of the most fun parts of my job.

And… it’s given me a LOT of insight into how most folks get stuck in the first place.

(hint: more often than not, it’s at least partly self-inflicted)

Luckily… there’s one trick that works almost every time to get yourself moving again…

Tell me if this line brings up any memories for you…

“BUT WAIT… there’s MORE… !!”

We all remember those infomercials (or at least the memes)...

… but I doubt anyone would think of that as a gold standard to live up to with their marketing in 2025.

And yet… I see an absolutely WILD amount of folks doing essentially this exact thing when they offer their online course, coaching program, or membership site.

Sure, it looks a little different… but it still feels just the same to their prospective buyers.

So, I’ve got a little challenge for you. It’ll take about 8 minutes (promise).

For this week’s Sunday blog, I shot a quick little video of how I see entrepreneurs making this mistake every. single. day.

Give it a look… and then take a quick minute to double check and make sure you aren’t doing it yourself…

Wow… what a wild couple weeks.

68 thousand views on the Launch Masterclass lesson videos…

Almost five thousand hours of watch time…

Over 19 hours of livestreamed teaching…

Hundreds and hundreds of questions answered…

I’m pretty spent 😅

It’s easy to wake up after an event like this and have it all feel like a bit of a time warp.

And it’s easier still to just… go back to normal life.

And to let that inspiration fade. To become another “I’ll get to that when I have the time”…

Whether you joined us in the Product Launch Formula® Coaching Program or not… I don’t want that to be you.

I want you to win.

Here’s how to keep moving forward.

Save your spot for the Launch Masterclass!
https://productlaunchformula.com/masterclass25

We’re just a single day away from opening up registration for the Launch Masterclass – my free, once-per-year, deep-dive launch training.

We’ve got in-depth lessons, templates and blueprints, downloadable resources, hundreds of examples to follow, and tons of ways to ask questions and get answers.

And if past years are any indication… we’ll have somewhere between thirty and fifty thousand entrepreneurs join me for the next week to learn my launch formula.

So we sit here with the start of the Launch Masterclass just hours away, I asked Dan – someone who’s talked to more of my most successful students than just about anyone…

“What’s the biggest factor you’ve seen between the folks who take this training and CRUSH it… and the folks who we never hear from again?”

His answer might surprise you:

Save your spot for the Launch Masterclass here!
https://productlaunchformula.com/3steps/

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There’s a tricky situation that develops at one point or another in almost every launch or marketing campaign.

You’ve been putting out great emails…

Great videos…

People are loving it…

The comments are flooding in… the excitement is high… and you’re looking forward to a great big flood of sales notifications…

But then… things stall.

People sit on the fence.

They’re loving what you’re doing… but the sales aren’t coming.

At least not yet.

The good news is that if you’re launching correctly – you’ve got an ace up your sleeve.

It’s what Dan calls the “magic moment”.

Here’s how to make it happen

Save your spot for the Launch Masterclass here!
https://productlaunchformula.com/3steps/

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With my biggest launch of the year coming up in just over a WEEK from today…

It seemed like the perfect time to take you behind the scenes and show you exactly what goes into creating what will almost certainly be a seven-figure launch…