Peebles Creative Group

Making the complex understandable. That was one of our primary assignments when TetherFox asked Peebles Creative Group to help define its brand and tell its story. Easier said than done. TetherFox operates in the rapidly evolving world of AI governance—helping organizations answer an increasingly important question: How do you put AI to work without losing control?

Today, the first expression of the new TetherFox brand is live.

We launched a new landing page that begins to tell the story simply, clearly and differently—while we get back to work building the full website behind it.

New brand. New story. New landing page. Take a look: https://www.tetherfox.com/

An AI company hired us. And that just became our favorite part of the AI story.

At a time when it seems like every company is talking about AI—and using AI to name, position, brand and market itself—TetherFox made a different choice. They chose people. Actual people. And by people, we mean us.

Peebles Creative Group was retained by TetherFox to define its brand, sharpen its story and launch a new landing page while we develop its new website. Our primary job? Make a very sophisticated technology understandable.

TetherFox is tackling one of the biggest challenges created by the rapid adoption of AI: How do organizations put AI to work without losing control?

The result is a brand that, like the technology behind it, doesn't look or sound like everything else in the increasingly crowded AI landscape.

We’re proud of the work. Even more proud that an AI company trusted a bunch of humans at Peebles Creative Group to do it.

Welcome to PCG, TetherFox!

Our friends at Texas Lawyers Insurance (TLI) asked us to give their member welcome brochure a fresh new look. The goal was to make it feel less like something you'd expect from an insurance provider—and more like an invitation to be part of something special.

With a clean design and Texas-inspired imagery, the new brochure introduces members to the benefits of TLI while reinforcing an important message: TLI isn't just an insurance provider. They're a partner throughout a lawyer's career.

Last month, DO’s Engineering Solutions Director, Michael Cook, set out to raise $30,000 to support the people of Malawi. He rode his bike 339 miles over six days from Cincinnati to Cleveland along the Ohio to Erie Trail.

He didn’t just reach his goal. He surpassed it.

The funds raised will help rehabilitate four broken hand pumps through Design Outreach’s MaxLife™ Program, bringing safe, reliable water to approximately 1,000 people.

We’re blessed to work alongside an organization—and people like Michael—committed to making a real difference in the lives of others. Congratulations, Michael! What an accomplishment.

🎉 Cheers for alumnus Greg Bixler, the 2026 recipient of Ohio State's Alumni Medalist Award, the single highest honor bestowed by The Ohio State Alumni Association. It is presented to alumni who have gained national or international distinction as outstanding representatives of their chosen fields or professions, bringing extraordinary credit to the university and significant benefit to humankind.

Bixler is CEO of Design Outreach, a humanitarian engineering nonprofit he co-founded in 2013. He leads a team of engineers, development experts and volunteers who create practical technologies that save lives and strengthen communities. Design Outreach works in 17 countries, primarily in Africa, and has impacted more than one million people. He also has been a College of Engineering lecturer since 2013!

“We started with the biggest problem: contaminated water,” he says. “Billions of people suffer from it every day. The water pumps used in rural communities often break within months and force people back to disease-ridden ponds and streams.”

In response, Design Outreach developed the LifePump, a hand pump engineered to last for years instead of months. The organization has installed over 600 LifePumps, providing clean water to about 500,000 people.

“What people need isn’t just a water pump,” Bixler says. “They need the assurance they’ll have water tomorrow. That’s what creates hope.” More recently, his team created the MaxLife Centralizer, a replacement component that costs a few dollars and can extend a traditional water pump’s lifespan by years.

Design Outreach also is addressing medical-technology challenges. It developed a gravity-powered device to treat wounds in clinics without reliable electricity. Hospitals in Kenya and Malawi are evaluating the technology as Design Outreach works toward FDA approval.

Bixler says Ohio State guided his journey, with mentors supporting his interest in humanitarian engineering and connecting him with service-learning projects in Honduras, Guatemala and Ghana during his PhD. He has remained closely tied to the university, teaching a course for the past decade on appropriate technologies for developing countries and inspiring students to use engineering to improve lives worldwide.

Peebles Creative Group is pleased to welcome Excelsior Safety as our newest client.

Excelsior Safety provides safety professionals and training to help organizations protect their people and perform at the highest standard. Built by people who know the work firsthand, Excelsior Safety has earned a strong reputation through quality work, trusted relationships and a commitment to doing things the right way.

Now, we have the opportunity to help their brand catch up with that reputation.

PCG has been retained to develop a new brand identity, messaging and website that better reflect who Excelsior Safety is today — and where they’re headed.

Welcome to PCG, Excelsior Safety!

On September 25, Design Outreach CEO and Co-founder Greg Bixler received the 2026 Ohio State Alumni Medalist Award—the highest honor bestowed by The Ohio State University Alumni Association.

Greg was recognized for his leadership, service and commitment to using engineering to improve the lives of others around the world.

We’ve had the privilege of working with Greg and the Design Outreach team and seeing firsthand the vision, heart and determination behind their work.

Congratulations, Greg, from all of us at Peebles Creative Group. An honor well deserved.

We love seeing our clients get recognized — especially when they don’t see it coming.

During the Technology Keynote at , Polaris Automation received an unexpected shoutout for its work with PPG.

Polaris called it “completely unexpected but awesome.” We’d call it well deserved.

Congratulations to the entire Polaris Automation team. We’re proud to work with you — and pleased to help share your story.

There’s nothing better than seeing a client show up in a big way.

Day one of is underway in Sacramento, and the Polaris Automation team is there doing just that.

Over the next few days, they’ll be connecting with manufacturing leaders from around the world, showcasing Chordata Batch and sharing their expertise on Ignition and digital transformation.

They’ll also take the stage for their featured session:

The Foundation is the Work:
What PPG Got Right About Manufacturing Data

Proud to work alongside this team — and even more proud to see the Polaris Automation brand come to life on a stage like this.

22 years of Rock for Hunger. And we're proud to have played a small part in it.

On Friday night, our friends at Nationwide Realty Investors brought the community together for Rock for Hunger, benefiting the Mid-Ohio Food Collective.

PCG had the privilege of developing this year's event materials—from invitations and digital graphics to posters and on-site signage.

We love seeing our work out in the world. We love it even more when it's helping support something that matters.

Congratulations to NRI on 22 years of Rock for Hunger. No surprise, it was another great night!