Goizane Design

***
Project: Create in Iowa Report
Year: 2025
Role: Editorial Design + Report Design + Original Artwork

Overview:
I designed the Create in Iowa report for the Iowa Cultural Coalition, translating research, data, and community insights into a clear and engaging visual story. The report highlights the impact of Iowa’s creative sector while making complex information approachable and accessible for stakeholders, advocates, and community leaders.

The design balances professionalism with readability through intentional typography, structured layouts, data visualization, and thoughtful flow throughout the report. I also created the painted background artwork used throughout the report, adding a human and expressive visual layer that reflects creativity, culture, and the vibrancy of Iowa’s arts community.

The goal was to create a report that not only informs, but also supports advocacy, visibility, and a deeper understanding of the value of arts and culture across Iowa.

Project: Brand Identity, Website + Signage
Client: Haas Osteopathic Medicine
Year: 2026
Role: Brand Strategy, Graphic Design + Web Design
Overview:
I worked with Haas Osteopathic Medicine to translate their approach to care into a clear and grounded visual identity. The project included logo development, a flexible identity system, website, and signage for their physical space.

The design centers on balance—between professionalism and warmth, clarity and subtlety. Every element was considered to support a sense of trust, calm, and presence, creating an experience that feels aligned with the practice itself across both digital and physical environments.

Project: States of Swing — Kansas City Jazz Orchestra Commemorative Book

Year: 2023

Role: Graphic Design + Book Design

Overview: I designed States of Swing, a commemorative book for the Kansas City Jazz Orchestra, following their established brand aesthetic and visual elements. The design direction focused on a classy, clean, and minimal approach, allowing photography to take center stage while supporting the orchestra’s rich history through refined typography and thoughtful layout.

Project: States of Swing — Kansas City Jazz Orchestra Commemorative Book

Role: Graphic Design + Book Design

Overview: I designed States of Swing, a commemorative book for the Kansas City Jazz Orchestra, following their established brand aesthetic and visual elements. The design direction focused on a classy, clean, and minimal approach, allowing photography to take center stage while supporting the orchestra’s rich history through refined typography and thoughtful layout.

Client: Des Moines Art Center
Project: Underneath Everything — Exhibit Visual Identity, Wall Design + Exhibit Catalog
Year: 2023
Role: Graphic Design + Book Design

Overview:
I created the visual identity for the Underneath Everything exhibition, including branding, exhibit wall designs, and a full exhibition catalog featuring all artworks and artists. The design direction was inspired by the curatorial vision, aiming to reflect the conceptual depth of the show through thoughtful typography, layout, and visual storytelling.

Client: Northeast Community Center (Kansas City)
Project: Logo + Visual Identity
Role: Graphic Design

A little sneak peak of some of the work I have done through the years!

Client: Moberg Gallery
Project: SOFA Fair Flyer
Role: In-house graphic designer + art director