Volume Nine

If your B2C brand keeps posting product shots and running out of ideas… start here.

The best content usually isn’t about the product itself. It’s about the lifestyle, problems, routines, and decisions around it.

Save this for the next time your team says, “What should we post?”

“SEO takes time.”

Miranda Priestly voice:
“By all means, move at a glacial pace. You know how that thrills me.” 💅

Old marketing was about doing more. Now it’s about being smarter with where you show up, how you show up, and actually connecting with people.

If the “old” tactics sound like you, it might be time for a rethink. Let’s talk through what that could look like for your brand: https://heyor.ca/hoYYcT

Search is changing fast, and AI is pulling information about your brand from everywhere, not just your website.

Old profiles, outdated mentions, random listings… it all adds up. And if nothing is clearly defined, AI fills in the gaps on its own.

A simple “For the Press” page gives you one clean, consistent source of truth. Not a sales page. Just the facts, exactly how they should be understood.
It’s one of the easiest updates you can make right now that actually helps control how your brand shows up.

Look up your brand in ChatGPT. Does the answer match how you’d describe your business? Read the full blog to see how to build yours and why it matters now more than ever: https://heyor.ca/oZBex4

We spend a lot of time thinking about campaigns. Just not ALL of our time. We asked V9ers to share what they're into when they’re not working. Turns out having a life outside of marketing is a pretty good strategy.

BJ, our SEO Specialist, shared 3 green flags to tell if your site is actually built to win.

Because “we’re posting blogs” isn’t a strategy. Real growth comes from authority, depth, and traffic that converts.

Check the graphic and tell us… where are you solid, and where are you falling short?

Working in marketing… you either get it or you don’t.