HIVE Strategy

The Shift From Lead Generation to Revenue Generation

The Shift From Lead Generation to Revenue Generation Marketing is shifting from lead generation to revenue generation. Learn why MQLs are falling short and how to align marketing with pipeline and growth.

How to Fix Dirty CRM Data Without Starting Over

How to Fix Dirty CRM Data Without Starting Over Fix dirty CRM data without starting over. Learn how to clean, structure, and maintain HubSpot data for better automation, reporting, and AI performance.

Why We’re Starting to Build HubSpot Websites with React (and Why It Matters for Growth Teams)

Why We’re Starting to Build HubSpot Websites with React (and Why It Matters for Growth Teams) Discover why adopting HubSpot's new React-based framework is crucial for scalability, performance, and revenue growth.

How to Build a Full-Funnel Strategy in HubSpot - Learn how to design a full-funnel RevOps strategy in HubSpot by align marketing, sales, and customer success to build a predictable revenue engine. 🚀

How to Build a Full-Funnel RevOps Strategy in HubSpot Learn how to design a full-funnel RevOps strategy in HubSpot—align marketing, sales, and customer success to build a predictable revenue engine.

Fresh off the heels of exhibiting at the CLCS and CCSA conferences, we learned a few things, doubled down on a few things and refined our strategy even further. See how we have evolved over the last couple years in our thinking when it comes to event marketing.

Event Marketing Is Broken. How We Changed the Mold. | HIVE Strategy Event marketing is broken. Learn how giving first through insight, experience, and memorable swag drives real pipeline at conferences.

Over a decade of building HubSpot portals for K-12 education has taught us a lot. Learn how K-12 schools & charter networks use to centralize enrollment, reduce lost inquiries, automate follow-up, & improve enrollment outcomes. 📚🎓📈

HubSpot for K–12 Education: How Schools Use HubSpot to Improve Enrollment (and How to Set It Up) Learn how K–12 schools & charter networks use HubSpot to centralize enrollment, reduce lost inquiries, automate follow-up, & improve enrollment outcomes.

If you haven’t read our CEO’s book, there is no better year to do it!

"Marketing isn't about tricking people into buying something they don't need. It's about understanding what people need, and creating something that meets those needs in a way that resonates with them on a human level."

7 lessons from "Market Like a Human" by Dustin Brackett:

1. Put the Customer at the Center
Brackett emphasizes the importance of prioritizing the customer's needs, desires, and pain points. Marketers should focus on understanding their audience and creating solutions that meet their needs.

2. Be Authentic and Transparent
The book stresses the value of authenticity and transparency in marketing. Be honest, vulnerable, and true to your brand's voice and values to build trust with your audience.

3. Create Emotional Connections
Marketing should aim to create emotional connections with customers, rather than just promoting features and benefits. Use storytelling, empathy, and shared values to resonate with your audience.

4. Use Language That Resonates
Brackett highlights the importance of using language that speaks to your audience's needs and desires. Use customer-centric language to build rapport and trust.

5. Focus on the Why, Not Just the What
Instead of just promoting your product or service, focus on the reasons behind it. Share your purpose, values, and mission to create a deeper connection with your audience.

6. Be Consistent and Patient
Marketing success doesn't happen overnight. Be consistent in your efforts, patient with your audience, and willing to adapt and improve over time.

7. Measure What Matters
Brackett encourages marketers to focus on metrics that truly matter, such as customer satisfaction, retention, and long-term growth. Don't just chase vanity metrics like likes and clicks.

These lessons offer a comprehensive guide to marketing with empathy, authenticity, and a customer-centric approach, helping marketers build meaningful connections with their audience and drive long-term success.

BOOK: https://amzn.to/3RetiLV

You can also get the Audio book for FREE using the same link. Use the link to register for the Audio book on Audible and start enjoying it.

AUDIOBOOK: https://amzn.to/3KvmO7r

Check out our complete guide to HubSpot's : features, setup, use cases, and best practices for AI-powered outbound sales. ✉️🚀📈

The Complete Guide to HubSpot's Prospecting Agent (2025 Edition) A complete 2025 guide to HubSpot’s Prospecting Agent: features, setup, use cases, and best practices for AI-powered outbound sales.

The Is Back — And We’re Kicking It Off With an Epic HubSpot Event! Join us for our first Denver HubSpot User Group event featuring Smart CRM insights, expert training, food, drinks, swag, and networking!

Denver HUG Is Back — And We’re Kicking It Off With an Epic HubSpot Smart CRM Event The Denver HubSpot User Group returns with a value-packed event featuring Smart CRM insights, expert training, food, drinks, swag, and community.

At HIVE, we're really not a , not anymore at least. HIVE Strategy is a growth consultancy. We aren't here to just check off your marketing list, we're here to help multiply your growth. See what that could mean for you. 👇🏼

Why We're Not a Marketing Agency (And What That Means for Your Growth) Learn why HIVE Strategy is a growth consultancy, not a marketing agency, and how this approach builds scalable systems that multiply revenue.

Stop . Start . - Unlock better results with — Context, Archive, Resources, Tools. Move beyond prompts to build smarter, human-centered AI systems.

Stop Prompt Engineering. Start Context Engineering. Unlock better AI results with CART — Context, Archive, Resources, Tools. Move beyond prompts to build smarter, human-centered AI systems.

Compliance on HubSpot CMS: A Practical Build Guide - Learn how to ensure your HubSpot CMS website is ADA-compliant with practical guidance on structure, components, accessibility testing, and long-term governance.

ADA Compliance on HubSpot CMS: A Practical Build Guide Learn how to build ADA-compliant websites on HubSpot CMS with practical guidance on structure, components, accessibility testing, and long-term governance.