Two Octobers

What changed in digital marketing this month?

From the latest updates across search, AI, paid media, analytics, and more, we’re breaking down what marketers actually need to know.

Catch up on the October digital marketing updates from Two Octobers.

Read the update:
https://twooctobers.com/blog/digital-marketing-updates-october-2026/?utm_source=organic&utm_medium=social&utm_campaign=organicsocial

16+ years ago, two people named Nico and Kris made an October decision to start an agency together. That story is still baked into how we work today.

Swipe through to see what actually makes Two Octobers different →

What’s new in analytics? We’re rounding up the latest updates so you don’t have to.

From Google Ads and GA4 to GTM, Looker Studio, and AI-powered data analysis, here are the updates worth knowing this month.

Read the October Analytics Roundup →https://twooctobers.com/blog/analytics-roundup-october-2026/

What happens when your customers stop searching Google and start asking AI?

Your brand still needs to show up. But, knowing where you’re visible and what’s influencing that visibility is getting harder.

That’s why we built the AEO & SEO Assessment.

It gives you a clear picture of how your brand shows up across AI tools and search engines, then turns those findings into a prioritized roadmap.

You can use it to:
→ See where your brand is visible (and where it isn’t)
→ Identify opportunities across AEO and SEO
→ Prioritize the work that matters most
→ Give your internal team a clear direction
→ Evaluate future recommendations with more context

You don’t need to implement everything at once.

The roadmap gives you a framework for knowing what to tackle first, what can wait, and where to focus your efforts.

Whether you execute it internally, bring in an agency, or use it to guide your next marketing conversation, the roadmap is yours.

Want to know how your brand is showing up in search and AI? Take the first step with the AEO & SEO Assessment:
https://twooctobers.com/aeo-seo-assessment-roadmap/

We revisited one of our favorite ice breaker questions: What’s your soap opera archetype?

From mysterious family members to endlessly tested protagonists, the Two Octobers team had some very specific ideas about the roles they’d play.

Swipe through to meet the cast!

Fall is here, which means it’s time for a Q4 reset. Before diving into the next round of campaigns and tactics, we’re taking a step back to ask:

What’s working?
What’s not?
What have we learned?
And where can we make the biggest impact before the year ends?

Here’s to a thoughtful, data-informed Q4!

Swipe through for a simple framework to choose the right AI help for the right problem!

Today, we honor America's workers and the labor movement of the 1880s that fought for the 8-hour day and 5-day week we now enjoy.

In honor of Labor Day, set down your phones, skip checking your work email, and enjoy some time off!

What’s changing in analytics and AI?

Our September Analytics Roundup covers the latest updates across Google, Microsoft, Power BI, and the evolving world of AI-powered analytics agents, including what’s worth paying attention to (and what isn’t).
Read the latest: https://twooctobers.com/blog/analytics-roundup-september-2026/