Pitch PR Dallas

AI Search Gave Press Releases a New Job Press releases are no longer just written for reporters. In the AI era, they help shape the public record that large language models find, read and repeat.

A crisis message can be sincere and still miss the mark.

Jo Trizila's latest article looks at the Air Canada CEO backlash and the bigger PR lesson behind it: when leaders forget the audience, communication problems get loud fast. In high-stakes moments, people do not judge intent. They judge impact.

Read it here: https://jotrizila.substack.com/p/when-leaders-forget-the-audience

Journalists have changed. Has PR?

In her latest Substack, TrizCom PR Founder and CEO Jo Trizila breaks down a hard truth. The media landscape has evolved rapidly but much of PR is still operating the same way it did years ago.

Today’s journalists are navigating shrinking newsrooms, rising misinformation, and constant digital demands. Yet too many pitches still miss the mark.

If PR is going to stay relevant, it has to adapt by understanding what journalists actually need, respecting their time, and delivering real value.

This is a must-read for communicators, executives, and anyone serious about building meaningful media relationships.

Read the full article: https://jotrizila.substack.com/p/journalists-changed-most-pr-hasnt

Why the Agency Pitch Process Is Broken and What Comes Next The traditional agency pitch burns six-figure budgets on speculation. Compensated pitches, chemistry meetings, and project-based trials are gaining traction.

Happy Birthdat Peppa Pig Theme Park • Dallas Ft. Worth

You're invited: North Texas' Peppa Pig Theme Park is celebrating its first birthday The celebration kicks off this weekend and will occur again March 6th-8th, 2026.

Olympic Medals Worth More Than Ever As Gold, Silver Costs Soar Economists at Oxford Economics said gold medals won in Milan Cortina could be worth $1,940, much more than the $700 it estimated golds were worth at the 2022 Winter Olympics.

TrizCom Public Relations Wins Its Third PRSA Best of Show Award – AdChat™ DFW Advertising • Public Relations TrizCom Public Relations Wins Its Third PRSA Best of Show Award 1 minute agoby TrizCom1 Views Written by TrizCom Agency honored for Peppa Pig Theme Park Dallas/Fort Worth grand opening campaign at PRSA Dallas Pegasus Awards TrizCom Public Relations (TrizCom PR) proud...

Viral is a flash. Reputation is the flame.
Jo Trizila’s new Substack unpacks the myth of the “viral campaign” and shows how consistent, earned visibility builds belief—with or without a trending sound.
Read now and shift the goal from noise to credibility.
https://jotrizila.substack.com/p/the-myth-of-the-viral-campaign

Dillon Gage Launches State-of-the-Art Bullion Production Facility With New Silver Bars Global precious metals leader expands capabilities with serialized silver bars and enhanced ISO 9001:2015 Quality Certification Key highlights: New Dillon

Texas flood response sparks outrage: 'A masterclass in how not to communicate' Professional crisis communicators watched the news conferences with dismay. Deflecting blame is not helpful if politicians want to build trust with the public, they say.

What Are You Even Doing? Why PR Campaigns Without Measurable Objectives Are Like Running a Marathon With No Finish Line