Bebop

Think outside of your medium. Inspiration from an old interview with Frank Stella.

"Take advantage of those gifts that you really have, that are apart of your character..." - Frank Stella

We've all heard about IQ tests, but what about tests for creativity? Meet the Torrance Test, a creativity test developed by Paul Torrance at the University of Georgia in the 80's.

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It's important to establish benchmarks for your arts organization. Use this useful arts vibrancy index to get started, and see how your NPO stacks up!

---> Via the National Center for Arts Research http://ow.ly/4ns1cn

2. Introducing Our Arts & Culture Performance Indices | National Center... 2. Introducing Our Arts & Culture Performance Indices Jul, 04 2014 / / by Anonymous Mission: To be the leading provider of evidence-based insights...

What is on the horizon for promoting and advertising the arts? David Dombrosky, CMO of Instant Encore, discusses the future of digital marketing for arts organizations in this interview.

http://www.beboplife.co/blog

Blog David Dombrosky, CMO of Instant Encore discusses the latest and greatest in digital marketing for arts organizations.

It's halloween time. Which character are you?

Who are you and what are you in this age of never-ending Internet content consumption? The Dallas Museum of Art explores this topic and more in the Concentrations 59 exhibit. http://ow.ly/TNzmy

According to the Content Marketing Institute, marketers are focusing on becoming better . is key!

Nonprofit Content Marketers: New Research Trends CMI’s Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are trying more tactics, using more social media platforms, growing in...

Did you know? You can increase your website's Google page rank with consistent blogging. Arts marketers, this could be your secret weapon...Search Engine Land reports, below.

Can Blogging Be Your Secret Weapon For Local SEO? I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn't equate with...

Three strategies for writing compelling content for your non-profit website.
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Part I: 3 Content Strategies for Nonprofit Websites | Elevation Web Organizations must build thought-provoking and action compelling content for the nonprofit websites. Learn more from part I or our 2 part series.

Seeking to attract new audiences? Begin with extending audience development across the organization. Every department needs to contribute to sharing your organization's story with the world. Learn more, below.

Five ways to attract new arts audiences Manchester Camerata has enticed 50% more concertgoers in a year – here its head of marketing explains how company-wide engagement is key

Each arts and culture organization has a story worth hearing. Share. Promote. Encourage.

BEBOP. Whether you're an artist, writer, theater, chef, dancer, museum, designer, or something living entirely in between... We believe you have a story worth telling, a voice worth hearing and a brand...

According to TRG, "The marketing function’s role is to synthesize what the organization is trying to say." It's the marketer's job to turn various voices - patrons, donors, performers, artistic directors... into one unified, public sound with content. Make sure your online communications tell a single, cohesive story.

Arts marketers without borders Marketing is actually a resource for the entire organization, not just for generating ticket sales.