MAC - Madison Ave. Collective

Accessible digital experiences are a legal and business necessity. Yet, many organizations grapple with the question: How many people with disabilities use our website?

The answer is not as straightforward as you might think. Check out our recent article, "𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗡𝗲𝗲𝗱𝘀," to learn more.

The Challenge of Measuring Website Accessibility Needs - Madison Ave. Collective Accessible digital experiences are a legal and business necessity. Yet, many organizations grapple with the question: How many people with disabilities use our website? The truth is, we can’t reliably answer that question, and the reasons why reveal the complexities of accessibility and inclusivit...

As we look to the next decade, we knew it was time to solidify our vision for the future. 🔮

Over the past 16+ years, MAC has undergone a few iterations to our brand (who are we? what services do we provide? who is our ideal client?), each reflecting an evolution from a group of independent freelancers in 2008 to the full-service creative agency we are today. 🎨

With that, we’re excited to announce a refreshed brand identity and positioning. MAC’s updated brand identity reflects who we are and aspire to be for our clients — a 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙋𝙖𝙧𝙩𝙣𝙚𝙧 𝙛𝙤𝙧 𝙋𝙪𝙗𝙡𝙞𝙘 𝙂𝙤𝙤𝙙.

How can an organization truly serve the public if they can’t reach the whole public? In the U.S., one in four adults live with some type of disability. Accessibility on the internet shouldn’t be an afterthought for your organization, but a fundamental consideration.

That’s where MAC comes in—we draw on deep research, vetted processes, and a track record of success to deliver websites that don’t just look good; but serve the entire public, too.

Curious? Learn more here: https://zurl.co/88AL

Safeguard Your Investment: the 411 on Accessible Design - Madison Ave. Collective How can an organization truly serve the public if they can’t reach the whole public? Accessibility on the internet shouldn’t be an afterthought for your organization, but a fundamental consideration. That’s where MAC comes in—we draw on deep research, vetted processes, and a track record of ...

Massive website. Many stakeholders. Major economic impact. MAC delivered.

Read about the digital system MAC created for Colorado Community College System - comprising roughly 1500 web pages, including three microsites, built on a modular architecture that can continue to scale over time.

https://zurl.co/u6SV

Colorado Community College System - Madison Ave. Collective Colorado Community College System needed a new website — one that would capture their efforts overseeing 13 community colleges, as well as their work with the state legislature and business leaders. With a wealth of web content to be updated and managed, they sought a partner who was up to the ta...

As urban areas expand and tech keeps advancing, transit agencies are turning to digital tools to step up their game. But what’s actually important to passengers when it comes to transit apps and websites?

Get the lowdown on what riders care about most in their digital transit experience.

How to Win Over Riders with a Better Digital Transit Experience - Madison Ave. Collective Public transportation keeps our cities moving, connecting people to their jobs, schools, and favorite hangout spots. As urban areas expand and tech keeps advancing, transit agencies are turning to digital tools to step up their game. But what’s actually important to passengers when it comes to tra...

Our first annual staff retreat in Breckenridge, CO was a huge success! Thanks to the help of Working Genius rep, James Kwon, our team learned more about the areas of the business where we work best and where to step in for other team members that may need a hand. We also gained important insight to help shape the future direction of MAC as we continue to pursue clients and projects that serve the public good. Some additional highlights: an epic bake-off, visiting Isak Heartstone (the Breckenridge troll), skiing, ice skating, fly fishing, and launching a website in between it all! 🍰🎿🗻🎣 💻

The MAC team proved their dedication to working hard and having fun. Here’s to another successful year ahead! Where do you think the MAC staff retreat should be held next??

We are constantly reevaluating how we work in order to produce the best results for our clients and team. Here's our newly updated "Rules of the Game" list that guides everything we do:

1. Do good work
In other words: Make things we can be proud of. Make a difference. Make an impact.
2. Stay curious
In other words: Never stop learning and improving - both professionally and personally.
3. Play well with others
In other words: Collaborate and share. Seek to understand other perspectives. Grow together.
4. Be a good human
In other words: Be kind, be generous. Always act with integrity (even when nobody's watching).

If you've been around for some time you'll know we like LEGOs around here. Introducing: the MAC to the Future LEGO DeLorean.

To our clients, friends, and family: May we enter 2024 celebrating the spirit of being good neighbors to all. Happy new year!

Logan and Jeff enjoyed connecting with present and future clients at two separate conferences hosted by National Council for Marketing & Public Relations (NCMPR) — first in Colorado Springs, then in Hood River, Oregon. MAC was one of the event sponsors, where we shared about our branding and website development experience for community colleges.