Pierce Visual Media

About a year ago, I started niching down to product photography (specifically beverages) with the goal in mind to one day shoot for Lost Forty.

Many people would ask me who my ideal client was, and Lost Forty was always the brand that I referenced as "THE CLIENT" for me.

The reason why is because my wife and I absolutely love going there, and I knew that if I could land a project with them, it would potentially open more doors.

A couple of months ago, I was getting ready to pitch them my services, but before I could do that, Amber Brewer actually reached out to me first.

I was blown away.

At the exact time that I was getting prepared to reach out, they reached out first.

This kicked off an what I would consider a MAJOR milestone and a really great relationship with Amber Brewer and Brittany Colclasure.

I'm very thankful to help roll our the iconic and historic Bear Bones Pilsner from Lost Forty Brewing.

It's an absolute gem, and I'm thankful that I could help represent her return.

It was such an honor to work with Amber Brewer and Brittany Colclasure on this Lost Forty Campaign for the Bear Bones Pilsner.

Yellow Rocket Concepts brings such a unique and special aspect to the food and beverage space in Arkansas, and as someone who was born and raised in Arkansas, this is at the top of my list for collaborations.

An absolute dream.

I learned a lot during this process, and I'm excited to continue growing in this area in order to help Arkansas-based businesses elevate their products and services.

The launch party for the Bear Bones Pilsner is this Saturday, so come out and be a part of it!!

https://www.lost40brewing.com/events

Are you scared of niching down?

Are you afraid of being boxed in?

What if you pick the wrong one?

What if your interests change?

Does a smaller niche = fewer clients?

Niching down can feel like closing doors, but that's a lie.

Niching down makes you the obvious choice.

Niching down helps you attract higher quality clients.

Niching down gives you a higher perceived value.

Niching down helps you work better, and faster.

Niching down makes you memorable.

Niching down cuts through crowded markets.

Actually, the more specialized you are, the more unforgettable you become.

Become the obvious choice.

Niche down.

Product video I shot for Natural State Beverage Company