Muse Content Group
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Defining Brands. Delivering Impact. Client roster:
American Greetings
Akron General Health System
Boom! Zapis Capital
Nutrition
Breadsmith of Cleveland
Brunswick Companies
Buffalo Wild Wings
Chief Wireless Officer
Cleveland Botanical Gardens
Cuisine of India Cleveland
The Center for Urologic Health - Akron General
Council of Smaller Enterprises
Cuyahoga County Planning Commission
DHS Group
Dottore Companies
Fit Home Companies
Flourish Agency
GPD Group
Greener Grass
Groupmatics
HAND/EYE Magazine
Herrington Harbour
Hommel Contractors
InMotion
Legal+Creative
Lubrizol
Mace Security International
Market Garden Brewery
Maximum Velocity
NAS Recruitment
Nueva Vista Consulting Ltd. Ohio State University Extension
Perfect Pet Resort
PolyOne
Quarry Hill Orchard
Scott Sheldon LLC
ShednPooper
Synergy
Tangent Company
Tigris Group
The Accidental Sisterhood
The Incubator at MAGNET
The LGBT Community Center of Greater Cleveland
The New Foundation for Children
The Finch Group - Innova
The Finch Group - The Ballroom at Park Lane
Time Warner Cable
Vintage Tea Works
WXZ Development Inc.
10/06/2026
The Star USA Elevate+ Summit is back again, and more valuable than ever! In 2025, we collaborated with Star USA to craft the brand, messaging, and sales collateral for this signature event, and they're building on its success with even more great leadership content for women in trade compliance this weekend.
10/01/2026
We're wishing a very happy one-year Museiversary to Meredith San Antonio! Her optimism, energy, and wit keep us energized, and she's always ready with a kind word when you need it most. Thanks for keeping our team on its toes and guiding our clients' success.
Some ideas deserve more than a blog post. Our latest work with Global Lighting Technologies turned deep engineering and industry expertise into a long-form report on how OEMs can evaluate light guide manufacturers with greater confidence. From shaping the concept and strategy to writing and ex*****on, we helped break down a highly technical topic for decision makers. Their next report launches next month!
09/16/2026
Your best content might be losing ground because it's not optimized for AI search. Outdated info or perspectives and disconnected content could be working against you! Our Content Upcycling service turns what you already own into current, well-structured content that shows up in AI searches.
Content Upcycling gives you:
⚡️ Better visibility
⚡️ Consistent leads
⚡️ More authority
⚡️ Faster results
Find out how much value is buried in your content library. Schedule a Content Upcycling consultation! https://www.museheadquarters.com/connect/
What's the deal with "clean?" It's our AI tell of the month, and for good reason. “Clean” has become AI tools' go-to word for sounding low-risk and not too emotional, controversial, or complex. We're filtering it from our writing and using stronger synonyms instead. Consider streamlined, restrained, spacious, direct, simple, polished, structured, uncluttered, minimal, crisp, focused, legible, cohesive, or straightforward. Or, simply rewriting the sentence so it doesn’t need an adjective at all.
Which AI output word or phrase has made it onto your "do not use" list?
Ah, the power of a definitive name modifier. Brand Strategy + Communications. It's what we've always done, and now it's on the door. More exciting brand updates to come!
08/11/2026
New headshots unlocked! In service-based businesses, people fuel the product. Clients buy expertise, judgment, and problem-solving skills, which is why the faces behind the services matter. Sharp, updated photography tells your clients, "We take ourselves seriously, and so should you." which is why we recommend updating your brand images and headshots every two years.
Brands that put their experts' faces front and center will come out on top in our increasingly AI-ified world. For Muse, and our clients, we lean on our trusted pool of talented photographers for scroll-stopping imagery. We recently collaborated with KLS Creative whose background in LA fashion and celebrity photography brought a new level of glamour to our strategic minds!
07/21/2026
Blending creativity with strategy. It's what we do! We're proud to partner with teams who value that combination, like WTM Digital. Thank you for the kind words.
This 'tell' has been running rampant lately! AI has slipped this word into so much content that our inboxes have quietly (see what we did there?) become overrun with it. Its sibling, "silently," has also been on the rise.
"This can quietly sink your credibility."
"It's the quiet discipline of actually showing up."
"These risks can silently destabilize your program."
Why "quietly?" AI is trying to mimic tension in writing. "Quietly" is typically used to quickly soften something significant without needing to build a lengthy narrative. AI has picked up on this and uses it as a writing shortcut. But not all writing needs this level of profound tension. Simply cut "quietly" or rework your copy.
"This can quietly sink your credibility." -> "This can sink your credibility."
"It's the quiet discipline of actually showing up." -> "It takes discipline to show up for your team."
"These risks can silently destabilize your program." -> "If left unchecked, these risks can destabilize your program."
What other AI writing styles or words are "quietly" annoying you?
06/30/2026
Worried about standing out in a sea of AI-generated content? Here's an idea: put your people in your promotions. Read on for a few fresh ideas!
1. Promote insider ideas: For Nestlé Professional Solutions, we recommended that two of their top chefs take center stage in a webinar with Nation's Restaurant News. The result was an educational and entertaining experience that connected with prospects far more effectively than an AI-crafted product sell sheet.
2. Find new formats to feature your people: For Feedourfutureohio, we created collectible, baseball-style food producer cards for classrooms to help kids learn where food comes from.
3. Let your clients tell your story: For Richardson Design, we interviewed the CFO of Aladdin’s Eatery Systems for a case study. Our client, DeliverThat, takes a similar approach through its DeliveringMore podcast, which regularly features candid client conversations.
AI can support these, but the character and voice still need to be yours. Are you ready to add more authentic brand voice to your content? Let's talk! https://www.museheadquarters.com/connect/
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1900 Superior Avenue, Suite #331
Cleveland, OH
44114
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