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Cancer rates are rising among people under 50, an alarming trend that has led some patients to take preventive measures. While women under 45 make up a small number of overall breast cancer cases, incident rates have increased 1.1% each year for the past 10 years.

Armed with more information than ever about their genetics, women with higher risk factors are opting for surgeries that reduce their odds of developing cancer by as much as 95%.

Doctors specializing in breast reconstruction say they are seeing ever-younger women opting to remove their breasts as a prophylactic measure.

“At this point, seeing a patient in their early 30s is totally routine,” said Dr. Steven Sultan, a plastic and reconstructive surgeon at New York City’s Mount Sinai Hospital, referring to cancer patients.

He said about 20% of his cases are prophylactic, a term that encompasses women who take action as soon as they learn about genetic risk factors and those who have undergone biopsies after suspicious scans but do not have cancer.

In the past few years, he’s seen a notable change in 20-somethings coming into his office, both with cancer as well as for prophylactic surgeries.

“People are getting more proactive about their health,” said Dr. Lisa Cassileth, a plastic surgeon in Beverly Hills specializing in breast surgery.

She said she has seen a 30% increase in women ages 30 to 35 coming in for reconstruction after prophylactic mastectomies in the past three years.

🔗 Read more: https://on.wsj.com/43m5pYo

The BOSOMii team is taking on Middletown Pride Come check us out and talk about bo***es!!

Come catch the BOSOMii Team at Middletown Pride today! We'll be talking about bo***es all day long - no matter what you have for t**s or bits breast health is still important, so come learn about your chest, b***s, t**s, moobs, lemons, jugs, nips, melons, pecs, breasts - whatever you want to call 'em!

We have 10 ALOHA kits with us today so if you have top surgery coming up soon come get some post op care 💙

Build a bear? Nah, build a b**b!

Or two... Depending on what you're in the mood for

Build-A-Boob, your way 💗

Pair our Signature Cooling Breast Form with Perkies Nips to enhance projection, shape, and those natural-looking details.

Whether you’re customizing comfort or creating your ideal silhouette, this duo does it all—cool, confident, and completely you.

PostSurgeryStyle BodyConfidence

Big love to Merlin for sharing his ALOHA experience with us. 💙

The little things matter during recovery — body wipes, comfort items, quality supplies, soft things to hold onto, and knowing somebody thought about you while packing it all together.

We’re so grateful to be able to support healing journeys with dignity, compassion, and care.

Thank you for letting BOSOMii be part of your story. ✨If you're in need of some ALOHA let us know: https://www.bosomii.com/aloha

We're at Meriden Pride Center for their health fair until 4pm today, stop by learn about Your Lemons and our ALoHA initiative!

We're gonna be talking about all the lemons at Meriden Pride Center for their health fair this Saturday - come say hey and get some lemon candy

Mammograms aren’t one-size-fits-all. 🍋✨
Guidelines in most countries often say start at 40, but your personal risk could mean something different.
Discover your custom screening plan with the Know Your Lemons app and talk to your doctor about what’s best for you.
https://bit.ly/3PAz4JY

✨ ARTIST SPOTLIGHT ✨

Meet our first featured artist: Kaitlin McBride 🧵💖

She is a survivor and known for her THC inspired fiber arts 🌿, Kaitlin shared these stunning breast-focused pieces with us - we’re a little obsessed.

Soft. Anatomical. A little rebellious. A little healing.

Because breast health conversations don’t just belong in exam rooms… sometimes they live in art.

Go show her some love →

We're at for Blue Footed Brewbies today until 11 am - come hang out with us!