BetterWeb

Meet Erin Kerrigan—marketing strategist, Cleveland native, and always up for some time outdoors (especially if it involves softball). 👋🌳

Erin brings 20 years of experience helping businesses figure out what’s next for their marketing. She’s worked on both the client and agency sides, so she understands how much thought goes into choosing the right next step.

Her favorite part? Working with clients to turn business goals into marketing that makes a measurable difference.

Away from her desk, she’s enjoying time with her husband, two girls, and golden retriever. We suspect the dog has a few opinions about where their next outdoor adventure should be.

You’re posting. People are clicking. But the inquiries? Crickets. 🦗

Before you add more posts to your calendar, take a look at what happens after someone reads your content. Is there a helpful next step—or have you left them hanging?

Our blog, How to Build a Content Strategy That Actually Generates Leads, covers how to answer your customers’ real questions, guide them toward the next step, and see which content brings in business.

Give that hardworking content a little direction. 👇
https://betterweb.marketing/blog/build-content-strategy-actually-generates-leads/

Our kind of outing: good company and a chance to support our community. 🍷💛

Danni Bennett and Em Barr are heading to the Tour of Europe W**e Tasting next month to support Second Mile Outreach, our BetterWeb Gives free website winner!

Getting to know the people behind the organization has made this connection special. We’re excited to cheer them on away from our desks, too!

Want to attend? https://secondmileoutreach.org

A fresh look deserves a little time in the spotlight. 🎬✨ We just launched Devise Talent Agency’s updated website—and we’re excited for you to see it!

We built their previous site, too, so it was a treat to work together again as they refreshed their design. We also wrote their blog content, giving visitors even more to explore.

Take a peek, browse the blogs, and help us celebrate their latest debut! https://www.devisetalentagency.com

We might be digital marketers, but we still love a fresh stack of business cards. 😍

Our new BetterWeb cards are here and ready for coffee meetings, community events, and those unexpected “So, what do you do?” conversations.

See us around? Say hello—we’d love to hand you one! Even if you just take a screenshot of it to save in your phone. We get it.

You came home from the trade show with a long list of leads. Now what?

The conversations you had at your booth are only the beginning. Timely emails, useful content, retargeting, and consistent lead nurturing can help turn that initial interest into actual customers. Our blog explains how digital marketing can keep your business top of mind long after the exhibit hall closes. Read it here: https://betterweb.marketing/blog/turn-tradeshow-leads-actual-customers-digital-marketing/

Is it risky to trust freelancers with your marketing?

Hiring several strangers and trying to manage them yourself certainly can be – but that isn’t how BetterWeb works.

We bring in vetted professionals whose skills match the project. They’re people we know, trust, and have worked with before. BetterWeb manages the strategy, communication, and quality—so clients get one reliable point of contact instead of another group of people to coordinate.

You get the right expertise when you need it, without paying for a large agency’s overhead when you don’t.

It’s the flexibility of freelancers with the coordination and accountability of an experienced marketing team. We think that’s a better way to work.

Learn more about how we do work for our clients. https://betterweb.marketing/about/

Curious about who is behind the scenes at BetterWeb? Meet Danni Bennett, our resident technical expert! 👋 Danni brings more than 25 years of web-industry experience to our team, with expertise in:

💻 Web development
🔍 SEO
🧭 User experience and information architecture
🔗 Technology integration
📣 Digital marketing

A native Ohioan and born geek, Danni also loves video games, technology, and reading. She has two daughters and spent 12 years giving back to her community as a Girl Scout leader.

Whenever a project has a tricky technical question, Danni is usually the person with the answer. We’re so glad she’s part of BetterWeb!

Kicking off your end-of-year budget planning soon? Don’t forget to make room for marketing! 📊

The budget decisions you make now can determine how prepared you are to start the new year. Consider whether your plan includes website updates, content and SEO, email and social media, digital advertising, campaign planning, and nalytics and reporting.

You don’t need to invest in everything—you need to invest in the right things. A clear strategy can help you focus your budget on the marketing activities most likely to support your goals. Not sure where to begin? BetterWeb can help you set priorities and create a practical plan for the year ahead.

Let’s make next year’s marketing better. https://betterweb.marketing

Your nonprofit has a mission, but does your nonprofit have a marketing plan?

If your team is constantly reacting, your messaging feels inconsistent, or you’re unsure which efforts are making a difference, it may be time for a marketing strategy.

Our latest blog shares five signs to watch for—and explains how a clear strategy can help your organization make better use of its limited time and resources. Read it here: https://betterweb.marketing/blog/five-signs-nonprofit-needs-marketing-strategy/