Claritas

Our Chief Growth Officer, R. Chase Miller, recently sat down with The Drum at POSSIBLE to discuss a major shift in marketing. Moving beyond fragmented strategies means connecting identity, insights, activation, and measurement into one continuous system that actually drives growth.
Read The Full Story: https://www.thedrum.com/news/inside-claritas-s-pivot-to-a-full-funnel-growth-engine

What does it look like when a credit union builds a true growth engine? Suncoast Credit Union, one of the largest in the U.S. with $20B+ in assets, set an ambitious goal: acquire 8,000 new members through the launch of a high-yield checking account product suite. They didn't just hit it. They exceeded it by 80%. Read the full case study to see how Claritas helped Suncoast connect audience intelligence, channel strategy, and measurement into one seamless system. Learn more:https://www2.claritas.com/l/306121/2026-05-03/57s8t1/306121/17778150909zzbWoi3/Suncoast_Credit_Union_2026_Case_Study.pdf

We’re excited to announce our partnership with Proximic by Comscore, bringing a new level of scale, precision, and future-ready targeting to market.

By combining Claritas’ deep, behavior-driven audience intelligence with Proximic’s AI-powered contextual technology, we’re enabling Predictive Audiences that extend beyond traditional ID-based targeting, unlocking addressability in even the most fragmented environments.

What this means for marketers:

- Incremental scale without sacrificing precision

- Privacy-first, ID-free contextual targeting powered by real consumer behaviors

- Seamless activation across CTV, mobile, desktop, audio, and more

This partnership transforms how brands identify, reach, and convert high-value audiences, turning premium data into predictive, actionable growth.

Consumer expectations have evolved beyond simple transactions. At the same time, digital and AI capabilities are reshaping what it means to serve customers. This report highlights the most impactful trends shaping the grocery industry and ties them to actionable strategies. Review Report: https://www2.claritas.com/2026_Grocery_Trends

With over 362 billion emails sent daily and 400 billion forecasted by 2027, email remains a cornerstone of marketing communications. Make sure your customer acquisition email is optimal. Download white paper: https://www2.claritas.com/2025_Acquisition_Email_WP

Marketers must stay in front of audiences in multiple places throughout their daily touchpoints. Email plays a critical role and holds its own as a channel that drives results. Download Report: https://www2.claritas.com/2025_Acquisition_Email_WP

POSSIBLE is right around the corner, and we’re excited for another amazing year! 💫
We’re looking forward to seeing both familiar faces and meeting new ones. If you plan to be there, be sure to stop by Cabana #614 on La Côte Lawn, or reach out at [email protected] to book a quick meeting with us.