Cision

Here's something most PR teams haven't fully caught up to yet:
Your social media presence is now directly influencing what AI says about your brand. 💡

Why Your Brand's Social Presence Is a PR Asset in the AI Era AI is a new audience member for your social media content. For PR pros, that means leveraging your feeds to influence how your brand gets cited by answer...

Spring cleaning isn't just for your closet. 🧹

If your comms strategy is still running on tactics from last year, it might be time to clear out what's not working and make room for what actually is. 💡

Spring Cleaning: PR Tactics to Refresh Your Comms Strategy Drawing inspiration from organizing guru Marie Kondo, we’ve outlined three key areas to focus on in your PR clean-up.

No jargon. No fluff. Just the stuff PR pros need to know about search intelligence. 💡

PR pros, the media coverage you earn is literally shaping what those AI platforms say about your brand!

What Is Search Intelligence? Definition & Why It Matters for PR & Marketing Search intelligence looks at what people are typing into search bars and what it reveals about the questions and intent driving their behavior.

Are you PR team's media efforts reactive or strategic? 🤔
There's a big difference and it starts with understanding what media intelligence actually means.

Is your PR team using AI but not quite sure where to draw the line?

Too much AI without enough human oversight can hurt your brand's credibility. That's why we put together a tip sheet to help your team use AI strategically. 💡

Managing AI in PR: Balancing Human Intelligence and Technology | Cision Use this tip sheet from Cision to find out the right balance between using generative AI to support PR’s key functions and human intelligence.

Every PR campaign has the same enemy: skipping steps. 🙅

Whether it's setting too many goals, guessing at your audience, or moving straight into the next campaign without a debrief, the small missteps add up fast.

Follow our checklist of what to do and what to avoid. 👇

Do’s and Don’ts of PR Campaign Planning: From Pre-Launch to Debrief Successful campaigns need clear planning, adaptability, coordination, and resource allocation. Find out the do's and dont's for every phase of the campaign.

June has more moments worth planning for than most teams realize. 💡

Here's your June breakdown. 👇

Journalists are juggling smaller teams, a rise in independent creators, and a misinformation landscape.

If you want coverage, you have to be part of the solution, not another email in an already overwhelming inbox.

Here's what our STOM revealed about the pressures journalists are facing right now. 👇

49% of PR professionals say measuring ROI is their #1 priority, yet most boardrooms presentations are still full of metrics that make leadership's eyes glaze over.

The gap isn't effort. It's translation. We put together 6 practicals ways to prove PR's value in language the C-suite actually responds to. 💡

6 Ways to Finally Prove PR Impact to C-Suite Leaders For PR pros, a major challenge lies in proving to C-suite executives that comms activities aren’t just “nice to have,” but critical to driving business results.