Cision

Every PR campaign has the same enemy: skipping steps. 🙅

Whether it's setting too many goals, guessing at your audience, or moving straight into the next campaign without a debrief, the small missteps add up fast.

Follow our checklist of what to do and what to avoid. 👇

Do’s and Don’ts of PR Campaign Planning: From Pre-Launch to Debrief Successful campaigns need clear planning, adaptability, coordination, and resource allocation. Find out the do's and dont's for every phase of the campaign.

June has more moments worth planning for than most teams realize. 💡

Here's your June breakdown. 👇

Journalists are juggling smaller teams, a rise in independent creators, and a misinformation landscape.

If you want coverage, you have to be part of the solution, not another email in an already overwhelming inbox.

Here's what our STOM revealed about the pressures journalists are facing right now. 👇

49% of PR professionals say measuring ROI is their #1 priority, yet most boardrooms presentations are still full of metrics that make leadership's eyes glaze over.

The gap isn't effort. It's translation. We put together 6 practicals ways to prove PR's value in language the C-suite actually responds to. 💡

6 Ways to Finally Prove PR Impact to C-Suite Leaders For PR pros, a major challenge lies in proving to C-suite executives that comms activities aren’t just “nice to have,” but critical to driving business results.

Want to know where journalists are actually spending their time? It's not where most PR pros are looking. 👀

Our latest data reveals a major platform shift in how journalists find sources, stay informed, and engage with PR contacts.

If you're still prioritizing the wrong channels, you're pitching into a void. 😬

How to Engage with Journalists on Social Media: Data-Backed Best Practices Find out on which platforms journalists are spending their time, how they’re using them, and the means for getting their attention – all backed by data.

The secret to better PR isn't a better pitch; it's a better relationship. 💡

51% of journalists are actively using social media to find sources and crowdsource information. That means your next media win could come from a comment, a share, or a well-timed reply (not a cold pitch).

Read our latest article to learn exactly how to show up on social media the way journalists actually want you to. 🔗

How to Engage with Journalists on Social Media: Data-Backed Best Practices Find out on which platforms journalists are spending their time, how they’re using them, and the means for getting their attention – all backed by data.

Journalists are overwhelmed, under pressure, and over-pitched.

That's not an opinion. It's what 2,000 journalists told us in Cision’s 2026 State of the Media Report.

The findings are a reality check for media relations teams.
PR has become a primary resource of story ideas for journalists, but relevance remains the gap. 72% say fewer than a quarter of pitches are relevant.

Swipe for what journalists really want from PR pros.

📖 Read the full report: https://brnw.ch/21x2wEb