Realtors Property Resource (RPR)
We're a National Association of REALTORS® member benefit called Realtors Property Resource® (RPR). To our Valued REALTORS®, we pledge to:
1.
The RPR Pledge
Empowering REALTORS® Everywhere
At RPR®, we believe educated, empowered and successful REALTORS® are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR®, make profitable, well-informed decisions for you and your clients. Central to our approach is what we call the RPR Pledge—a set of guiding principl
06/08/2026
A “For Sale” sign gets attention.
A price reduction gets questions.
When sellers want to know what changed, RPR Market Trends helps agents bring the conversation back to local data: active competition, recent sold activity, days on market and months of inventory.
Use fresh RPR data to show sellers what buyers are responding to right now, not what the market looked like six months ago. rpr.me/market-trends
06/07/2026
Data is great, and RPR has an abundance of it. However, clients don’t just want numbers. They want clarity!
In this free webinar, see how agents are using RPR’s AI tools to simplify market data, create polished content faster and communicate local expertise with way more confidence.
It’s smart, fast and surprisingly easy. Sign up now! rpr.me/script-webinar
🗓️ Date: Thu, Jun 11th
⏰ Time: 1:00 PM CDT
06/06/2026
Pricing a property is one thing.
Explaining the price with confidence? That’s where special skills come in…
This webinar shows you how to use RPR pricing tools, comps and market data to create clearer, more confident pricing conversations with your sellers. rpr.me/cma-basics
🗓️ Date: Tue, Jun 9th
⏰ Time: 1:00 PM CDT
Property data is great. Property insights are even better!
Open the RPR app, search for a listed property, tap AI and choose Property Insights. Select your tone and audience. In seconds, you'll get ready-to-share property insights tailored to buyers, sellers or investors.
Perfect for answering questions, preparing for showings or staying one step ahead of client conversations. onelink.to/rpr-mobile
06/04/2026
Real estate has become a job of constant context switching.
One minute you’re explaining rates.
The next you’re building a CMA.
Then following up with leads…while answering texts…while trying to schedule inspections…while calming nervous clients.
So let’s hear it:
What takes the MOST time in your business right now? 👇
• Finding leads 🔎
• Creating CMAs 📊
• Following up with clients 📲
• Scheduling time/tasks 📅
• Explaining market moves 📈
• Managing emotions 😅
Of these, what would you automate first? Drop your comment below. 👇
06/02/2026
Every agent knows this pricing moment: “But Zillow says it’s worth more.”
That’s when the conversation needs to shift from an online estimate to real local context.
RPR helps agents compare comps, review market activity and explain the story behind the number, so sellers can see why pricing strategy matters.
Use the data to turn an awkward pricing conversation into a clearer one. rpr.me/cma
06/01/2026
Happy Pride! Here’s to building communities where everyone feels welcome, supported and respected.
05/31/2026
Every client interaction has that moment… when they ask something and you either have the answer or you don’t. This breaks down 17 of those moments—and how to use RPR to be ready for every single one.
The 17 Moments That Decide Who Gets the Deal The agent who wins isn't the one with the most tools. It's the one with the right answer at the right time. Here are 17 of those moments…
05/30/2026
🔎 Those who search smarter… sound smarter!
Join this webinar to learn how RPR helps agents research properties, analyze markets, apply filters and zero-in on the information clients care about most.
Save your spot now! ⬇️ rpr.me/research-webinar
🗓️ Date: Wed, Jun 3rd
⏰ Time: 11:00 AM CDT
05/30/2026
Ever get hit with a client question mid-showing and think, “Umm…”? AI Property Insights has your back! Tap once in the RPR app and get smart, client-ready answers to keep the convo moving like a pro.
RPR’s AI Property Insights: What it is and When to Use it Turn property data into instant talking points with AI Property Insights in the RPR app. Get client-ready summaries in seconds and deliver them right when it matters.
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430 N. Michigan Avenue
Chicago, IL
60611