LCWA

We celebrated a big milestone today: congratulations to Kate, Mike, and Corinne on five incredible years with LCWA! 🎉👏🎂

Your talent, consistency and teamwork have impacted many clients and we love working with you!


That's a wrap on a Q1 full of trade shows! This season delivered great conversations, fresh ideas, and new partnerships we’re excited to build on. Grateful for every connection made along the way.

Now it’s time to turn momentum into results.

Mulch Madness is here – and the bracket is getting shredded!

Our client, Diamond Mowers, is bringing a bracket-style showdown to the jobsite, featuring images of equipment going head-to-head in the toughest conditions. From powerful cuts to clean finishes, every matchup highlights the performance and precision vegetation management professionals rely on every day.

Check out the matchups, pick your favorites with a “love” or “wow” and help us crown this year’s Mulch Madness champion! Whether you’re backing attachment power, versatility or all-around performance, every vote counts.

Our crew is officially on the ground in Orlando for — and we kicked things off in the best way possible: with Darren Keefe, the Dancing Carpenter himself.

Between great conversation, lots of laughs, and maybe a little spontaneous choreography, we’d say this show is already off to a strong start. Stay tuned… this week is going to be a fun one. 🛠️✨

Our annual Secret Santa exchange featured great gifts -- from snuggies to Swifties everyone was happy! And per tradition, there were a few clues that stumped the whole room. 🎅🎅🎅

The holidays came a little early this year, as the LCWA team gathered to celebrate another year of great work -- and our 40th anniversary! A little shuffleboard and a lot of laughs made for a memorable night. Here's to the next 40 years! 🍾

We loved reconnecting with our Chicago PR community at the Publicity Club of Chicago Golden Trumpet awards last week and the PRSA Skyline awards last night. Oh and we managed to score a few pieces of hardware, too!

The forecasts are in: summer isn’t over yet! There is still time to soak up our favorite warm weather activities! For us, that means riverside walks, rooftop meetups, and enjoying the best of Chicago. These moments help us recharge and spark inspiration outside the office.

When our client Trex Company wanted to showcase its largest product launch to date, a simple press release wasn’t going to fit the bill. We decided that inviting key trade media to experience all that Trex has to offer would be more beneficial to both the company and our key industry media. From plant tours and hands-on demos to casual dinners and one-on-one interviews, these visits gave media a unique, inside look at who Trex is and gave us a chance to build lasting connections for future collaborations. Check out how the experience paid off in coverage and relationships.

From Headlines to Human Connection: The Power of In-Person Media Engagement To highlight its largest-ever line-up of new products, our client Trex Company wanted to do something special. Instead of a broad-stroke press announcement, the outdoor living leader invited key trade media to its facilities in Wi******er, Va., to experience the innovations firsthand. The response w...

Our team member Hannah Miller was in Seattle supporting the American Academy of Sleep Medicine at the record-breaking SLEEP conference - over 6,000 attendees made it the largest in history! The energy was incredible as AASM celebrated its 50th-anniversary milestone. Proud to support a client that's been advancing sleep health for five decades!

Trade shows offer a big opportunity for brand visibility – with the right PR strategy in place.

Our latest blog offers tips on how to maximize your PR efforts and turn event buzz into meaningful media coverage.

Read it here:

lcwa.com