The Sound
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Exploration | Strategy | Innovation LinkedIn: http://www.linkedin.com/company/thesound
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The Sound is a Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, Toronto and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Specialties
Consumer & category exploration, Insight, ideas and innovation, Brand strategy & positioning, New Product Development, Qualitative research, Communications & creative strategy, Film & visual storytelling, Brand architecture & brand development.
10/06/2026
Is your value proposition trying to say everything to everyone—and saying nothing at all? Radical simplicity requires making tough trade-offs to deliver one impactful promise. Get it right, and you align teams, build instant trust, and boost conversion. Get it wrong, and your message gets buried in buzzwords.
Read our guide to learn how to:
- Map audience tensions
- Spot market gaps
- Pinpoint your differentiator
- Draft a clear value proposition
- Pressure-test with real people
Make your value props better, by cutting through clutter:https://hubs.ly/Q04zjcwq0
10/01/2026
OUT OF OFFICE ! We will see you when we get back. :) STRAT 2026
09/30/2026
OFFLINE MODE: ON! Our team is off on our annual company retreat! We’re taking a brief pause from the daily grind to focus on building stronger connections, aligning our future strategy, and making some unforgettable memories together. See you on the other side!
STRAT2026
09/28/2026
OUT OF OFFICE! Today is the beginning of our annual company wide retreat. See you when we get back! STRAT 2026
09/27/2026
OUT OF OFFICE! We're trading our desks for some connection, communication, strategy and of course fun in the sun! We'll be closed from Monday, Sept. 28th through Thursday, Oct. 1st for our company retreat. See you when we get back! STRAT 2026
09/26/2026
It's that time of year again! This week, we're away on our annual company wide retreat. This time together for us is all about connection, communication, strategy... and having a little fun in between! We will be back soon!
09/25/2026
The excitement is not over just yet. Our very own Director of Innovation & Brand Strategy, Justin Davis, will be attending Front End of Innovation. Oct 5th & 6th, in Denver, make sure you grab some time to chat with Justin while he is there! See you there!
From all of us here at The Sound, Happy Hispanic Heritage Month! A time to honor and celebrate the rich histories, vibrant cultures, and incredible contributions of the Hispanic and Latino communities. From game-changing leaders and artists to everyday innovators, we’re proud to recognize and uplift the diverse voices that shape our world every single day.
09/24/2026
Don't miss out! Our VP of Innovation & Brand Strategy, Jerushua Bennett, will be at Front End of Innovation, October 5th-6th in Denver! Take some time to stop by and chat with Jerusha while you are there. We can't wait to see you there!
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Address
730 N Franklin Street Suite 603
Chicago, IL
60654
Opening Hours
| Monday | 9:30am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
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