ASTRA
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We are proud to represent the more than 1,500 specialty toy industry professionals passionate about the business of play.
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is a membership trade organization that serves independent retailers, manufacturers and sales reps in the specialty toy industry. For more than 25 years, ASTRA (American Specialty Toy Retailing Association) has worked to support and strengthen the independent retailers, manufacturers, sales representatives, inventors, studen
27/05/2026
Only 9 days until the magic of Marketplace & Academy begins ✨
Thank you to all of our sponsors for helping make this year’s event such a memorable experience for our attendees. Your support helps bring the fun, inspiration, and community spirit to life!
We can’t wait to see everyone in Milwaukee!🎉
12/05/2026
We’re so excited to announce the launch of the new Astra App!!👏👏
With the Astra App, you can:
⭐️ Access the LIVE FLOOR PLAN
⭐️ View the FULL AGENDA & bookmark favorites
⭐️ Explore EXHIBITOR & SPEAKER PROFILES
⭐️ Use In-app LEAD TRACKING (available to exhibitors year-round)
⭐️ Real-time alerts & live event updates
⭐️ AND SO MUCH MORE!
Search “Astra Toy” in the App Store or Google Play and begin exploring today!🤩
06/05/2026
30 days until Marketplace & Academy 🎉
The countdown is ON! Get ready for can’t-miss connections, hands-on discoveries, and all the magic that happens when our community comes together.
Who’s counting down with us?😁
23/04/2026
Reminiscing on an incredible evening at our Sales Reps Reception during Las Vegas Market this March ✨
A night created to connect, unwind, and show a little extra appreciation for the amazing sales reps who keep our industry moving forward.
Sales reps are the bridge between manufacturers and retailers. Bringing new products to life, building lasting relationships, sharing expertise, and helping independent stores discover what’s next. Their passion, knowledge, and dedication play a huge role in shaping the specialty toy industry we all love.
Grateful for the time, the conversations, and the community⭐️
The Play Awards Committee tested, they played, they picked the finalists… now they want you to decide the winners! 🤗
🗳️ Retailer-only voting is open now through April 30
💻 Don’t forget to join our Retailer-Only Voting Day Zoom April 23 for a closer look + live voting
📧 Check your email for all the details
👀 View all finalists on our website now!
Let’s celebrate the best in play, go vote!⭐️
Contact the organization
Telephone
Website
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |