ASTRA
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We are proud to represent the more than 1,500 specialty toy industry professionals passionate about the business of play.
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is a membership trade organization that serves independent retailers, manufacturers and sales reps in the specialty toy industry. For more than 25 years, ASTRA (American Specialty Toy Retailing Association) has worked to support and strengthen the independent retailers, manufacturers, sales representatives, inventors, students and affiliate members who, inspired by the power of play, work tirelessly to bring the magic of play to the kids and kids-at-heart everywhere.
09/11/2026
The planning for Marketplace & Academy 2027 has already begun! The Astra Board and Staff got a first look at all the fun in Pittsburgh.
We’re so excited to welcome the specialty toy industry to Pittsburgh from June 6–9, 2027. ⭐️🤩
Let the Dinosaur Volcano Battle begin! 🦖🌋💥
Dinosaur Volcano Battle from The Op Games is bringing big laughs and big launches! Take aim and knock out your opponent’s dinosaurs. Quick, easy, and SO much fun!
08/26/2026
Playing a game or doing a craft for the first time is an experience like no other! ⭐️
Don’t forget to play today!
08/20/2026
Another amazing in-person CPE course is in the books!
This time, The Toy Chest hosted a Certified Play Expert course to educate their employees on the science of play. 🤩
08/13/2026
Our spin on the “kinda chic” trend✨
From learning something new to making meaningful connections, we think there’s nothing more chic than growing, playing, and doing it all together!🤩
The American Specialty Toy Retailing Association (Astra), today announced that Sue Warfield is stepping down as Executive Director. The Board of Directors has appointed Kathy Trivisonno as Interim Executive Director, effective Friday, July 24, 2026, to ensure continuity of operations and member services while the board conducts a national search for Astra’s next Executive Director.
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Chicago, IL
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |