Reputation Partners, LLC

From Claire’s pushing into unexpected retail channels and Everlane testing the limits of brand values, to Microsoft’s AI-era leadership reset and Spotify’s fast response to user backlash, our team had plenty to unpack in May.

In the latest What We’re Reading, we explored how trust is built, tested, and sometimes undermined across brand strategy, employee communications, crisis response, and digital experience.

Read the full roundup here: https://bit.ly/437nwRI

Crisis communications is no longer about managing moments—it’s about competing for narrative in real time.

At the 2026 PRWeek Crisis Comms Conference, one theme stood out: organizations must move from a reactive response to a continuous, narrative-driven strategy, especially as AI accelerates both risk and opportunity.

The organizations that win? Those shaping the story early and often.

Read RJ Bruce’s full event recap here: https://bit.ly/4vjKKjK

Wishing a happy birthday to our Account Supervisor, Natalie Szydlo! 🎂 Thank you for your hard work and dedication to our clients. Enjoy your special day!

We’d like to thank and remember all those who made the ultimate sacrifice for our great country. We wish all our clients and friends of the firm a safe and happy .

We help organizations build and protect what matters most—their reputations. Now, we’re looking for great people to help us do it.

We’re an Account Supervisor to join our growing team. In this role, you’ll help lead client work, drive strategic communications programs, and collaborate across a fast-paced environment where great work is recognized and rewarded.

If you’re a strategic thinker, strong writer, and team player ready to tackle meaningful work, we’d love to hear from you: https://bit.ly/42OnFte

After years of transforming its commercial and retail business, Associated Bank (client) is focused on what comes next.

In a new Banking Dive interview, President & CEO Andy Harmening shares why private wealth is emerging as a major strategic priority — and how investments in talent, market expansion, and relationship banking are shaping the bank’s next phase of growth.

The conversation also reflects a broader shift happening across financial services: growth strategies are increasingly centered on deepening relationships, not just expanding reach.

We’re proud to support Associated Bank in elevating its executive voice around the future of banking and long-term growth strategy.

Read the full interview: https://bit.ly/3RoBRGH

Associated Bank CEO wants to pave ‘highway to private wealth’ After renovations to the Midwest lender’s retail and commercial banks, accelerating growth in private wealth will be the focus in 2027, Andy Harmening said.

Complex missions require more than surface-level counsel — they require a partner who listens closely and adapts as needs evolve.

We're grateful to Shane Cartmill of the National Registry of Emergency Medical Technicians (NREMT) for sharing this reflection on our work together.

This is the kind of work we're here to do.

Wishing a very happy birthday to our Senior Vice President, Michael Grimm! 🎂 Thank you for your hard work and dedication to our clients. Enjoy your special day!

Spring has officially arrived…and apparently ants and termites got the calendar invite, too.

Using data from Terminix's Termite States Report, USA TODAY shares where ants and termites tend to show up as spring gets underway, and what homeowners can do to help stop a small problem before it becomes a bigger one.

We love seeing pieces like this go live, as they position clients like Terminix as the go-to authority in their field, all while delivering real homeowner value.

Read the full article here: https://bit.ly/49dtlAo

The 5 most common pests that emerge in spring, according to experts As the temperature rises, so do the insects. We asked experts how to get rid of common springtime pests.

From United shifting to more upfront delay messaging and Nike’s backlash in Boston, to Coachella’s livestream-driven “parallel events” and the Unwell founder drama putting internal leadership on display, our team had plenty to dig into in April.

In the latest What We’re Reading, we explored how reputation is shaped in real time, and the quieter trust builders that sustain it, like outcome-first product design and face-to-face communication.

Read the full roundup here: https://reputationpartners.com/what-were-reading-april-2026/