QBurst

The future of customer experience isn’t just automated. It’s orchestrated.

In his latest article in citybiz, our CEO, Arun ‘Rak’ Ramchandran, explains why the next era of retail won't be defined by more automation, but by smarter AI orchestration: systems that remember context, understand intent, and act across digital and physical touchpoints in real time.

From retail to luxury commerce, the brands that lead will be the ones that stop treating every interaction as a reset and start building journeys that continue seamlessly.

Read the full article here: https://www.qburst.com/news-and-media/why-orchestration-matters-more-than-automation-ceo-perspective/

FUNDA Summer 2026 brought together exactly the kind of energy that defines Mountain View and Silicon Valley: founders thinking big, investors looking ahead, and technology leaders focused on building companies that scale.

As a Gold Sponsor, QBurst was proud to support a community where bold ideas find the momentum to scale.

Our CEO, Arun ‘Rak’ Ramchandran; Balaji Yellavalli, Chief Growth Officer; and Eldo Kuruvila, Director, Business Development, had the opportunity to connect with entrepreneurs, executives, investors, and innovators shaping the next generation of high-growth companies, including Pradeep Nair, Founder CTO of Armada, our valued client.

Thank you to the FUNDA community for the inspiring conversations, new connections, and startup energy.

That’s a wrap on NRF ’26: Retail’s Big Show Asia Pacific.

It was a pleasure to be part of the conversations at Marina Bay Sands, Singapore, around AI-driven retail transformation, intelligent customer experiences, and the future of scalable digital retail ecosystems.

Our team, Sunil Kumar Palakandathil, Vice President, Head – Asia Pacific & Japan, and Sreenath Bhaskaran, Associate Director, Business Development, had the opportunity to connect with retail leaders, and innovators shaping what’s next for the industry.

Thank you to everyone who met with us at NRF ’26 Asia Pacific. We look forward to continuing these conversations and helping retailers build smarter, more customer-centric digital experiences.

We're excited to announce that we'll be attending No-Code Days Florida 2026: Agentic Leadership, Creatio's flagship event for leaders shaping the future of AI, no-code, and agentic automation. Join us in Orlando from June 11-13.

As a Creatio partner, QBurst helps organizations build AI-native, low-code CRM solutions that unify data, automate workflows, and deliver tailored customer experiences across industries.

Our teams work with businesses to accelerate CRM adoption, integrate Creatio with existing systems, and turn automation initiatives into measurable outcomes.

We're looking forward to connecting with business and technology leaders, exchanging ideas on the future of AI-powered CRM, and exploring how agentic automation and no-code can help enterprises move faster with greater intelligence.

Will you be there? We'd love to meet.

What happens when AI is deeply embedded into every stage of consulting delivery, not just used as a shortcut? In our latest blog post, Kavya Ravi, Lead Analyst, explores how the High AI-Q™ mindset is reshaping the Business Analyst role, from compressing discovery cycles to replacing static BRDs with working prototypes. The proof is in a 10-week CRM transformation for a US legal firm that defied industry timelines.

Read the full story to see what AI-enabled consulting looks like in practice: https://www.qburst.com/blog/2026/06/how-high-ai-q-is-reshaping-business-analysis-at-q-burst/

FUNDA Summer 2026 is just around the corner!

As we head to Mountain View, we look forward to being part of the energy that defines Silicon Valley, where bold ideas, real innovation, and high-growth ambitions come together.

Our CEO, Arun 'Rak' Ramchandran; Balaji Yellavalli, Chief Growth Officer; and Eldo Kuruvila, Director, Business Development, will be joining the dynamic community of entrepreneurs, investors, and executives at the event tomorrow.

If you’re going to be there, let’s connect!

For a luxury brand, every customer interaction has to feel personal. But for one of the world's most valuable luxury names operating in 50+ countries and over 460 stores, that ambition was hitting a technical wall. Salesforce Marketing Cloud didn't natively support the advanced features of LINE, the messaging platform that their high-value customers in Asia preferred.

Without Flex Messages and Rich Menus, every LINE campaign had to be stripped down to something far less than the brand expected, with no reliable way to track how customers engaged with it.

We built a cloud-hosted, white-labeled application that bridged the two systems. Marketing teams could now design visually rich, interactive LINE campaigns using an intuitive builder, deliver them via Salesforce Marketing Cloud's Journey Builder, and track performance at the individual-user level.

The result was a 55% projected lift in sales conversions and a 40% improvement in marketing ROI, with campaigns that finally matched the standards of the brand itself.

If your marketing stack isn't keeping up with where your customers are, let's talk at NRF 2026: Retail’s Big Show Asia Pacific: https://www.qburst.com/high-ai-q/nrf-apac-2026/

Read the full case study: https://www.qburst.com/en-in/resources/case-studies/personalized-customer-engagement/

For large retail groups, loyalty programs are often the hardest part of the customer experience to get right.

When you are running multiple brands across multiple countries, each with its own customers, systems, and definition of what a reward looks like, building one unified program is structurally complicated.

We worked with a Middle East-based multinational managing 70+ brands across retail, hospitality, and services to build a centralized loyalty ecosystem on the cloud, replacing fragmented programs with a real-time platform that supported multi-country operations and gave marketing teams the freedom to launch campaigns without depending on IT.

The result was millions of members onboarded within months of launch, 30% faster campaign rollouts, and a unified customer experience that earned the region's "Best Loyalty Program" recognition.

Wondering what a unified loyalty ecosystem could look like for your brands? Find us at NRF 2026: Retail’s Big Show Asia Pacific: https://www.qburst.com/high-ai-q/nrf-apac-2026/

Read the full case study: https://www.qburst.com/en-in/resources/case-studies/enterprise-loyalty-transformation/

The wait is almost over.

We will be at NRF '26: Retail's Big Show Asia Pacific at Marina Bay Sands, Singapore, tomorrow.

If you're attending, come say hello to our team: Sunil Kumar Palakandathil, Vice President, Head – Asia Pacific & Japan, and Sreenath Bhaskaran, Associate Director, Business Development. We'd love to connect and explore how QBurst can help shape the future of retail with intelligent, scalable digital solutions.

Connect with us here: https://www.qburst.com/high-ai-q/nrf-apac-2026/

As AI takes over discovery, the real question for marketers becomes: how do you stay in control of conversion?

In Part 2 of our blog series on AI and digital marketing, Anu Pillai, Deputy Manager, Digital Marketing, dives into how programmatic advertising is evolving in an AI-led world, what it means for brands when AI shapes consumer decisions before they even reach their storefront, and how the journey from search to suggestions to sale is being fundamentally rewritten.

The marketing playbook is changing. Here's what comes next. Read the full blog here: https://www.qburst.com/blog/2026/05/how-ai-is-redefining-discovery-and-digital-marketing-part-2/