MX

Congratulations to our own Anca Rhone, named to Campaign's 2026 "40 Over 40" alongside an incredible class of leaders and trailblazers shaping advertising, marketing, and media.

In B2B, Anca zigs when others zag. An Effie winner who takes clients from mediocre to #1. She's relentless, innovative, and refuses to accept the status quo.

So well-deserved. MX proud today. 🎉

Thank you, Reuben Webb and The Drum! We love your take and this coverage of our work for SEEBURGER.

We’re pleased our client was open to using humor to help make its integration software accessible and memorable.

As our Paul Hirsch says: “Most enterprise technology advertising tries to explain what software does,” Hirsch says. “SEEBURGER sets out to show what it feels like instead….The comedy isn’t about technology; it’s about the freedom technology creates.”

𝑩2𝑩 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝑪𝒂𝒍𝒍𝒐𝒖𝒕: 𝑺𝒆𝒆𝒃𝒖𝒓𝒈𝒆𝒓 𝒇𝒊𝒏𝒅𝒔 𝒂 𝒃𝒆𝒕𝒕𝒆𝒓 𝒖𝒔𝒆 𝒇𝒐𝒓 ‘𝒇𝒓𝒆𝒆𝒅-𝒖𝒑’ 𝒕𝒊𝒎𝒆 | 𝑻𝒉𝒆 𝑫𝒓𝒖𝒎

B2B Creative Callout: Seeburger finds a better use for ‘freed-up’ time Instead of promising that automation will help employees cram in more high-value work, ‘Love Your Integration’ suggests they might simply get some of their attention back.

Featured in AdAge ’s 20 Creative Campaigns to Know About Today, is our new work for SEEBURGER.

Germany-based integration software company SEEBURGER is using humor to stand out in the crowded U.S. enterprise tech market with its first brand awareness campaign, “Love Your Integration,” from The MX Group. The centerpiece is a comedic spot in which an office worker finally notices a colleague’s pet falcon after SEEBURGER's integration platform frees him from all-consuming tech headaches. Supporting print and social ads continue the playful theme by showing IT professionals affectionately embracing servers and laptops, positioning reliable integrations as something customers can genuinely love.

https://hubs.la/Q04tNnf30

At MX, we know a thing or two about helping brands punch above their weight. We call it The David Code.

Taking on giants is what independent agencies do every day — and it's a big reason we're launching GlobalAgility.

Built alongside six like-minded agency partners, GlobalAgility gives multinational B2B marketers a smarter way to scale globally. Instead of relying on a rigid network, we assemble custom teams tailored to each client's needs, bringing together the right mix of expertise, capabilities, geographic reach, and cultural and linguistic insight for every challenge.

It's a more agile, more effective approach to global marketing. Exactly what today's B2B brands are asking for.

We're honored to see the launch featured so widely. Like here: GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World - Roastbrief US https://hubs.la/Q04r3kYY0

403 Forbidden

A big thank you to the team at Campaign US for featuring GlobalAgility and MX in Movers & Shakers.

The MX Group launched GlobalAgility, a global marketing proposition that brings together seven independent agencies across Europe, APAC and North and Latin America: Aim B2B by Custom Media (Tokyo and Seoul), Bray Leino (U.K.), Changee (Milan), The Crew AG (Stuttgart, Germany), Nowa Empower (Stockholm and Gothenburg, Sweden) and Xebec Communications (Pune, India).

We're taking a different approach to global B2B marketing.
Reshape tomorrow.

Movers & Shakers: Born Social, Ethos, Wings Credit Union and more This week’s agency news, people on the move and brand buzz.

The MX Group is partnering with six independent agencies outside the U.S. to create bespoke international teams and work for B2B marketers around the globe.

Clients will benefit from a single agency relationship and contract, underpinned by a shared operating model that enables seamless collaboration, delivery and reporting across every market, while ensuring they work with senior B2B specialists throughout every engagement.

The Ad Age news is here:

Agency Brief—Edelman’s cultural bet, Farmers’ reviews wrap This week, we’ve got the exclusive on Edelman’s Jarrod Moses taking on a bigger culture-marketing mandate, plus Farmers Insurance wrapping up an agency overhaul.

Number 1 in unaided brand awareness and now a GOLD winner at the B2B Marketing Elevation Awards! 🏆

What made Okta’s “It’s Possible” campaign special was the real-world impact it had on mindshare and business growth. It out-performed massive tech giants. Used a leaner budget. And proved that strategic messaging and media placement can beat spend. The campaign results? 2x qualified leads and increased pipeline.

Congratulations to the MXers who worked on this campaign!

At MX, independence isn't just something we celebrate on the Fourth of July. It’s been part of our DNA for 30 years.

While much of the advertising industry has consolidated, we've remained proudly independent. That means we answer to our clients, our people, and our values — not outside owners.

Our Amy Petley shares why that commitment to independence continues to shape the way we work, and why it matters now more than ever: https://hubs.la/Q04nfjsY0 (The Drum subscription required)

Happy Fourth of July from all of us at MX!

How The MX Group has protected its independence for 30 years As competitors were snapped up by hold-cos, The MX Group resisted. For The Drum’s series Secret Sauce, Amy Petley explains how this independence has contributed to its recipe for success.

As the marketing and advertising industry continues to evolve, attracting top talent is only part of the equation. The bigger challenge is identifying the people who will drive meaningful impact, strengthen teams, and help organizations adapt to constant change.

In a new article published by the Association of National Advertisers, our President and CEO, Tony Riley shares why "hunger" — the drive to learn, collaborate, and consistently deliver great work — may be one of the most valuable qualities leaders can hire for when seeking the best and brightest contributors.

ANA members can read it here: https://hubs.la/Q04m_sRQ0

🎙️We’re tuned in and waiting for the June 25th B2B Marketing Awards Winners Report.

We've been shortlisted for “Best Use of Content” at the Elevation Awards covering the best B2B marketing in the United States.

Project Management Institute's Projectified® has done what most B2B content programs can't: sustain ~eight years of compounding growth. The podcast has evolved into a storytelling-first experience built on peer-driven conversations with global guests.

2.5M cumulative downloads. Listeners in 244+ countries and territories. A 748% increase in new Spotify audience in 2025. Growth everyone can be proud of. Check it out 🎧https://hubs.la/Q04lZczk0