SOBRDrive

Yesterday, the NTSB made a historic recommendation: every new school bus in America should be equipped with alcohol detection technology that disables the vehicle if the driver is impaired.

The recommendation was triggered by a West Virginia crash in which a drunk school bus driver rolled his bus on a rural highway — a child's leg was amputated, and two others were seriously injured. When investigators dug deeper, they uncovered at least 118 school bus drivers accused of DUI over a recent five-year period. A problem hiding in plain sight.

At Driven By Safety Inc., we've spent more than a decade building exactly this infrastructure.

SOBRDRIVE is a breathalyzer-integrated ignition platform paired with a full fleet admin portal that lets transportation directors:

✅ Require BAC verification before every route

✅ Schedule recurring compliance windows — pre-trip, mid-route, and return

✅ Remotely authorize or disable vehicle start

✅ Monitor every driver and every vehicle in real time

✅ Generate auditable compliance records for districts, insurers, and regulators

The NTSB's recommendation won't become federal law overnight — the parallel rule for passenger vehicles is still stuck in the rulemaking process. But school districts, contracted bus operators, and state transportation agencies don't have to wait for Washington. The technology exists. It's proven. It's deployable today.

The cost would be less than $400 per bus; at scale, the price drops even more.

If you lead a pupil transportation program, manage a commercial fleet, or work in highway safety policy, I'd welcome a conversation about how SOBRDRIVE can help you move recommendations into reality.

A 17-year-old is dead in Novato this morning.

The technology that would have kept that car in the driveway has existed for 5 years. My company builds it. And I'm done being polite about who refuses to say its name.

Saturday at 1 a.m., a Toyota Camry carrying five teenagers slammed into a utility pole on San Marin Drive. One didn't survive. Four are still in the hospital. Police say the 17-year-old driver was drunk.

The cruelest detail: it happened hours after their high school held a DUI awareness assembly. They heard the message. They got in the car anyway.

- Awareness is not prevention.

- Promises are not prevention.

- A staged funeral in a school gym is not prevention.

SOBRDRIVE is.

Our system will not physically allow an impaired driver to start the vehicle. No test, no ignition. A failed BAC test is what would have kept that teen alive. It costs less per month than a trip to Starbucks. It installs in minutes. It works on the car your kid already drives. It can be activated remotely.

I have sat in rooms with advocacy groups and insurance politicians who have seen it work — and then gone back to their offices and said nothing, because we refuse to be a "Paid" partner.

I don't understand their Silence.

I do understand what it costs. A 17-year-old in Rohnert Park is what it costs.

If you know a parent of a teen driver, please share it with them tonight.

Keep Your Teen Safe with SOBRDRIVE

The holidays are a time for celebration, but they also bring increased risks on the road. As a parent, one of your biggest concerns might be keeping your teen driver safe—especially when it comes to underage drinking and driving.

SOBRDRIVE puts you in control of making smart decisions. Here's what the app does:

- BAC limit setting – Parents set the BAC limits

- Vehicle Sober Start System – If a BAC test exceeds the parent's preset limit, the vehicle won't start

- Designated driver coordination – The app automatically sends video messages and GPS location to pre-selected designated drivers

- Rideshare integration – Quick access to Uber, Lyft, or Waymo directly through the app

- PANIC feature – In emergencies, sends a video of their situation and GPS location to their "Heroes" in the app

Affordable protection – Just $17.99/month to keep your family safer on the road. Limited-Time Holiday Offer: $100 Off

We're making teen safety even more accessible this season. Get $100 off your SOBRDRIVE subscription during this holiday season—that's an incredible way to invest in your teen's wellbeing while enjoying significant savings.

Why Parents Choose SOBRDRIVE

Your teen's safety is priceless. With SOBRDRIVE, you're empowering your teen to make responsible choices while ensuring they have a safety net when they need it most.

Start protecting your family today. This holiday offer won't last long.

🚨 National Impaired Driving Prevention Month (aka Drunk Driving Awareness Month 🚨

Every year, impaired driving changes lives forever — and not in the ways people expect when they say, “I’ll be fine.”

This month is a reminder that safety is a choice we make before we ever get behind the wheel.

Swipe ➡️ to learn why prevention matters — and how simple, proactive tools like SOBRDRIVE can help create safer roads for everyone.

💙 Plan ahead.
💙 Protect what matters.
💙 Get home safely.

👉 Learn more about SOBRDRIVE — link in bio
🔁 Share this post to help spread awareness.

Today, my heart goes out to the family who tragically lost their nine-year-old child in a devastating crash caused by an 18-year-old driver under the influence. This unimaginable loss underscores the profound and far-reaching consequences of drunk driving.

As professionals and community members, we must ask ourselves: Could this tragedy have been prevented?

With the right tools and awareness, the answer is yes.

Our CheckBAC DRIVE empower parents to monitor and manage their young drivers' alcohol consumption, providing an additional layer of safety and responsibility.

CheckBAC DRIVE offers real-time monitoring and alerts, allowing parents to stay informed in real-time and disable the vehicle before the situation becomes catastrophic. By leveraging such technologies, we can work together to prevent similar heartbreaking incidents in the future.

Let this tragedy be a wake-up call for all the organizations against drunk driving, to support responsible driving habits, and utilize available resources to protect our most vulnerable. Together, we can make our roads safer and honor the memory of those we've lost by taking meaningful action.

Below is the real-time stopping of an underaged drinker who's parents had CheckBAC DRIVE installed. The teen was not only unable to start the vehicle, but the parents were notified via text message with their GPS location and video verification using Facial Recognition technology.

This is how you stop drunk driving!

The loss of a nine year olds life still won't be enough to change the behavior of the organizations who claim to want to end drunk driving.

We are fully prepared to meet the 2026 infrastructure mandate for DUI prevention. Our cutting-edge technology can disable vehicles—gas or electric—from starting if the driver is impaired, all for less than $300 per vehicle. Installation is quick, taking only 30 to 45 minutes.

There is no justification for not aggressively promoting this lifesaving technology alongside DADSS systems and ignition interlocks. Our customers have voluntarily chosen our platforms to protect themselves and their loved ones.

The only barrier to supporting our technology is the desire to shield donations from those whose profits are threatened by this innovation.

It is utterly shameful that organizations remain indifferent to the lives that could be saved by Checkbac Drive and SOBRDrive, simply to protect profits over human lives.