FourthIdea

It was amazing being back at it again with the letterpress, this time with Tony . So excited to share this work!

There’s something mesmerizing about the tactile beauty of letterpress printing—the weight of the type, the rich texture of the ink, the craftsmanship behind every impression. We had the incredible opportunity to experience this centuries-old printing technique firsthand, and watching the press in action was nothing short of inspiring. It's a reminder that great design isn’t just seen—it’s felt.

Our skeleton crew is ready to do some scary good creative. Happy Halloween from your friends at FourthIdea! 🏴‍☠️

Our skeleton crew is ready to do some scary good creative. Happy Halloween from your friends at FourthIdea! 🏴‍☠️

We’re holding on to the last bits of summer!

Check out the 4i team living our best lives this summer. From mountain biking the treasure trove of trails around Denver, to hiking the mountains of the New River Gorge, to fishing the serene lakes of Northern Canada, it looks like everyone found their perfect way to have a summer full of fun 🚲🌄

Fall foliage is starting to change in Dutchess County!

Looking back on work we did with Dutchess Tourism, Inc. while planning our next trip to the Hudson Valley this autumn. 🍁🍂

Tourism brings people together 🌎

“On this World Tourism Day, we reflect on the profound connection between tourism and peace.

Sustainable tourism can transform communities – creating jobs, fostering inclusion and strengthening local economies.”

- António Guterres, United Nations Secretary-General 🇺🇳

Do you remember the 21st night of September?

Tonight, we’re celebrating the power of music! Two of our own, , with , and , with , are taking the stage at , bringing people together through sound.

We hope to see you out there! 🪘🎸

Meet the locals of Great Lakes 360! 🐸🐟

Our latest campaign for the Aquarium of Niagara introduces local creature friends and invites visitors to tour their new home. GL360 is the Aquarium’s brand new expansion dedicated to the diverse ecosystems of the Great Lakes, the world’s largest freshwater system. The building features 16 immersive exhibits and is included with Aquarium general admission.

We’re thankful for the opportunity to collaborate on this project alongside the folks at !

Kids + animals = the ultimate photo shoot challenge

Check out our most recent blog post where our Associate Creative Director, Joe Conti, shares his secrets to wrangling these unpredictable subjects and some hilarious stories from set! 📸

Set Survival. Shooting with Kids and Critters - FourthIdea Not to brag, but we’ve gotten the art of complex photo and video shoots down to a science given the number of photo-worthy tourism clients that have invited us in to capture their destinations. But sometimes, when our talent includes small humans or members of the animal kingdom hell-bent on doing...