The Matzo Project
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The Matzo Project introduces carefully made, artfully packaged, legitimately scrumptious matzo to a stale, outdated, dusty corner of the marketplace.
We set out to make an alternative to a culturally loved, but traditionally flavorless cracker and instead, we got a super-snappy, extra-flavorful, crazy-versatile snack that goes with every single thing we've tried to put on it. (We are not making this up.) While it currently languishes in the 'Ethnic Food' Aisle, our hope is to help matzo claim its rightful spot in the Cracker Aisle; nestled between the Saltines and the Pita Chips.
05/02/2026
She gave you LIFE.
She gave you SNACKS.
She gave you a lifetime of “YOU CAN’T THINK ON AN EMPTY STOMACH.”
NOW IT’S HER TURN. 🎁✨
Drop her best piece of advice below to enter…
THE GREAT MATZO PROJECT MOTHER’S DAY BAKING BUNDLE GIVEAWAY. 👇💬
👵💛🥞
To enter:
✨ Follow us
✨ Like this post
✨ Tag your mom.. or a mom you love.. or a friend.. or anybody
✨ Share her best piece of advice in the comments
That’s it. (Mom would want you to follow directions.)
—
Giveaway ends 5/10/26 at 11:59 PM PST. Open to U.S. residents 18+ only. No purchase necessary. Not sponsored, endorsed, administered by, or associated with Meta. Winners will be randomly selected and contacted by The Matzo Project via DM on 5/13/26. We will never ask for credit card info. If someone does… it’s not us. Ignore matzo imposters.
04/27/2026
Canada, you little showoff 🇨🇦
First the sky-high case stack. Now this beauty at .
Full endcap. Full lineup. Full “somebody call our mothers” moment.
Huge thanks to Longos for the creativity, support, and this extreme shelfie situation ✨
04/24/2026
The Plummiest news of all!
Our Flats, Chips, and Baking Mixes are now on shelves at select locations and on plummarket.com.
A very nice day for matzo indeed 🛒💙
04/14/2026
Turns out a couple-thousand-year-old food can still pull off a few new tricks ✨
Our Matzo Flats are now shipping to more than 200 and doors.
Big thanks to Active Marketing Inc. and KeHE Distributors for helping make it happen 🛒
Dare we say… more news soon?! 👀
04/10/2026
Matzo, Meijer, Midwest. Three very good M’s 💙
This month, we launched into and we are THRILLED to be here with one of the region’s most important and influential retailers 🛒
Our 6 oz Chips in Salted, Everything, and Cinnamon Sugar are now hitting shelves across a whole lot of stores. Go get ’em, little cracker💥
04/09/2026
BIG (…tall?) moment for The Matzo Project 🇨🇦
Seeing this checkout tower at in is a special moment for us and a very exciting step in our launch.
And for a flat cracker… that’s a lot of height!
More news soon. 👀
IMPORTANT SNACK UPDATE 🚨
Chocolate dipped matzo chips are officially SOLD OUT on our website.
🌈 Rainbow sprinkles
🧈 Buttercrunch
If you’ve got a shop, they’re still on ! (But prob not for long)
04/04/2026
You thought Shmura was just for the Seder? Shmura isn’t.
Load it with sauce, cheese, caramelized onions (or whatever you’ve got)… and this very proper, very watched matzo is living a whole new life ✨🍕
You could make pancakes. OR you could turn them into blinis, add crème fraîche, , chives… and suddenly you’re the kind of person who casually serves caviar.
A beautiful message from about rethinking tradition and making space for more voices…
And somehow, there’s OUR matzo right in the middle of it (well… on the shelf).
A 2,000-year-old cracker in a very current conversation. We like that.
New products. New colors. A NEW voice. A fresh, lively take on what the kosher shelf can (finally) be ✨
04/01/2026
Golden, toasty, coconutty little clouds. ✨
Chocolate-dipped macaroons
Crisp edges. Chewy centers.
Half dipped in chocolate, finished with a little fleur de sel.
These don’t last.
What you need:
• 8 egg whites
• 1 cup sugar
• 1 tsp salt
• 2 tbsp honey
• 5 cups unsweetened shredded coconut
• 1/2 cup Gluten Free Golden Cake Mix
• 1 tbsp vanilla
• Fleur de sel (for finishing)
Preheat oven to 350.
Over LOW heat, mix egg whites, sugar, salt + honey until combined (NOT hot).
Add remaining ingredients + stir to an oatmeal-like consistency.
Let cool.
Dampen hands, scoop onto parchment (leave space).
Bake 18–20 min until golden.
Cool → dip in melted chocolate → sprinkle fleur de sel → chill → bring back to room temp.
Try not to eat them all before guests arrive.
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Brooklyn, NY