Goodman Family Insurance

Goodman Family Insurance

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Goodman Family Insurance is a family-owned independent insurance agency.

Our team has over 70 years of experience and we specialize in personal, commercial, and life insurance.

Photos from Goodman Family Insurance's post 10/06/2026

As the days get shorter, deer become much more active and are more likely to cross roadways — especially around dawn and dusk. For businesses with employees on the road, this seasonal increase can pose real safety risks and lead to vehicle downtime.

With that in mind, our team wants to share a few reminders to help keep your drivers, passengers, and business vehicles protected this fall.

So, if you're not sure what your current commercial auto policy includes or would like to review your business vehicle coverage this fall, feel free to reach out. We'd be happy to answer your questions and help you understand your options.

09/28/2026

A recent review that reminds us why we do what we do.

09/22/2026

Can you believe there are only 100 days left in the year? Before the final stretch gets away from you, it is worth pausing to ask one simple question: has your life changed this year?

A new car, a home purchase, a career change — these are the kinds of milestones worth celebrating. They are also the kinds of changes that can quietly create gaps in your insurance coverage if your policies have not kept up.

Here are some of the most common life events that can affect your coverage:

✅ You bought a new home or renovated your home. A new home purchase or extensive renovations require coverage that reflects the property's true replacement cost, not just its market value.

✅ You purchased a new car. Purchasing a new car is a change that always merits a check-in about your insurance coverage, especially if you purchased a car worth more than the vehicle you were previously driving.

✅ Your family or household situation changed. Marriage, divorce, welcoming a new child, adding a teen driver, sending a child off to college, or welcoming an adult child back home are all changes that can affect your auto and homeowners coverage.

✅ You’ve acquired new valuables or heirlooms. If you’ve recently obtained or inherited new jewelry, art, or other collectibles, it may be worth reviewing whether these items would be fully covered under your current homeowners policy.

✅ Your income, assets, or career changed. A promotion, a new job, a side business, or an inheritance can all increase your financial exposure in ways your current coverage may not reflect.

If any of these sound familiar, our team would love to take a few minutes to review your policies together and ensure everything still aligns with where you are now. It's a simple conversation that can make a real difference.

Feel free to reach out anytime. We are here to help ensure your coverage keeps up with your needs.

Photos from Goodman Family Insurance's post 09/15/2026

The fall is a smart time to take a closer look at your commercial property and address maintenance needs before colder weather creates bigger problems.

Preventive maintenance helps protect your property’s value, reduce safety issues, limit business interruptions, and lower the risk of preventable claims. Swipe for a few maintenance areas to review this season.

We hope you found this list helpful as you prepare your property for the fall. As always, if you have any questions or any needs this season, don’t hesitate to give us a call. Our team is here to help!

09/10/2026

Have you heard of term life insurance and are wondering if it might be right for you? Term life coverage is designed to provide a financial benefit to your chosen beneficiaries if you pass away during a selected coverage period, often 10, 20, or 30 years.

Here are a few reasons many people choose this type of coverage:

🔹It can be a good fit during life’s busiest financial years, when others may be relying on your income the most.

🔹Coverage may be more affordable when purchased earlier, as premiums are often based on factors such as age and health.

🔹You can choose coverage that aligns with your goals, like paying off a mortgage, supporting children through college, or preparing for retirement.

🔹It can provide protection at a lower cost, allowing individuals to obtain higher coverage amounts for a lower premium.

🔹 Some policies offer flexibility for the future, with options to convert to permanent life insurance later on.

If you’d like to explore coverage options or see what a policy may look like for your situation, feel free to reach out. We’d be happy to answer questions or put together a quote for you.

09/07/2026

Labor Day is all about celebrating the workforce, and the best way to honor hard work is to take a real break from it. So to celebrate, our team is fully committing to the cause by penciling some cat naps into our schedules this weekend.

A quick heads-up: The office is closed on Monday, September 7th. We will be back on Tuesday, September 8th — recharged, refreshed, and ready to get to work.

We hope you have a long weekend full of good food, good company, and zero emails!

09/01/2026

Before your kids head out the door, make sure they know how to get to school safely, no matter how they are getting there. Here are a few tips to keep in mind:

🔵Walking to school? Stick to sidewalks, cross only at crosswalks, make eye contact with drivers before stepping into the street, and always walk in a group when possible.

🔵Riding a bike? A properly fitted helmet is non-negotiable. Remind students to ride on the right side of the road with traffic, come to a complete stop before crossing, and choose a route with minimal intersections and light traffic.

🔵Taking the bus? Students should stand at least 6 feet back from the curb when waiting for a bus, wait for the bus to come to a complete stop before boarding, and never walk behind or in front of a bus without making eye contact with the driver first.

🔵Getting dropped off? If you drive your child to school, obey school zone speed limits, follow your school's drop-off procedure, and never pass a bus that is loading or unloading children.

🔵Teen drivers? Review the basics of safe driving. This includes, but is not limited to, having all passengers wear seatbelts, putting devices away while driving, and driving the speed limit.

We hope you find these tips helpful as students transition back to school. As always, if you have any needs or questions, do not hesitate to reach out to our team. We are happy to help.

Photos from Goodman Family Insurance's post 08/27/2026

Today, our team wanted to share some key information about a life insurance policy issue we’ve seen over the years: insufficient coverage. Many people establish life insurance policies, then ignore them for years — even though their income has increased, and they’ve assumed greater financial responsibilities (such as getting married, having children, or taking on a mortgage).

Life insurance is designed to replace your income. If your paycheck supports your household, regardless of what that looks like, your coverage should reflect that responsibility. Swipe for key details on how to estimate your current life insurance needs and when it makes sense to review your policies.

If it’s been a while since you last reviewed your coverage, or if your income has changed significantly since we last spoke, our team would be happy to help you take a closer look and ensure everything still aligns with your current situation.

Photos from Goodman Family Insurance's post 08/25/2026

Many business owners assume that their insurance coverage begins on the same day they confirm their policy. However, it is not always that simple. Understanding your policy's effective date and how to align it with your business operations is one of the most practical steps you can take to protect your business. Swipe to learn more.

If you have questions about your commercial insurance coverage or your policy’s effective dates, reach out to us. We are here to help.

Photos from Goodman Family Insurance's post 08/19/2026

From ransomware and phishing to vendor outages, cyber incidents are now among the most common causes of business disruption. The impact can extend well beyond IT, affecting operations, revenue, and reputation. Recent data shows billions of dollars in reported cyber losses each year, with some individual incidents costing millions.

Swipe for a brief overview of how cyber insurance can help protect your business against this threat.

If you’re not sure how your current coverage would respond to a cyber event, now is a great time to review it. Our team is happy to help you walk through your options and make sure your business is properly protected.

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16535 W Bluemound Road Suite 110 110
Brookfield, WI
53005

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

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