Genie

The view looks better from a Genie.

📸: Aver Asia-Thailand

A big thank you to everyone who stopped by the Genie® booth at APEX 2026! It was great connecting with so many of you over the past few days, sharing our latest innovations, and celebrating Genie’s 60th anniversary together.

APEX 2026 has officially begun!

Visit Genie at Stand 340 from June 2–4 to experience our latest innovations, including the S®-85 XC™ E electric boom lift, Z®-45 FE hybrid boom lift, next-generation scissor lifts, advanced accessory solutions, and digital tools designed to help keep fleets moving and teams working smarter.

Also, be sure to stop by the conference theatre at Stand 305 today from 4:00–4:10 p.m. to hear from Genie’s Matt Skipworth as he shares how our latest digital tools are helping simplify equipment ownership and maximize uptime.

The stars may be on stage, but Genie® boom lifts are helping make the show happen behind the scenes. Thank you to Balloo Hire Centre for sharing these photos supporting lighting at the BAFTA Television Craft Awards.

When the job demands more, lift more.

Genie® XC™ boom lifts mean:
▶️ Fewer lift cycles per job
▶️ Fewer machines required
▶️ Higher fleet utilization
▶️ Less downtime with simplified load calibration and modernized control systems

It’s not just more capacity, it’s more profit.

Your gate is now boarding… with Genie.

Keeping things moving behind the scenes at Brisbane Airport. Thank you to All Access Hire for sharing these great shots of Genie® booms hard at work.

Rough terrain isn’t a barrier. It’s an invitation.
Genie® XC™ booms with TraX™ deliver best-in-class terrainability with stability and control you can trust:
▶️ Up to 45% gradeability
▶️ Active oscillation to manage uneven ground
▶️ 4WD with constant traction to all wheels

The Genie® 360 Warranty Hub gives you a smarter, more efficient way to manage warranty.

Submit claims quickly, make faster decisions, and easily track your coverage in one place. With fewer manual steps and more visibility, you can spend less time managing warranty and more time focused on the job.

Explore here: https://bit.ly/4d9EDH1

Managing warranty should not slow you down. Too often, it involves too many steps, limited visibility, and time spent chasing answers.

The new Genie® 360 Warranty Hub brings everything into one place, making it easier to track coverage, submit claims, and keep your operation moving.

Check it out: https://bit.ly/4d9EDH1