KoMarketing

As you know, KoMarketing is now a part of Walker Sands! As of today, the KoMarketing website will officially be redirecting to the Walker Sands site. Please follow us at the link below and on Walker Sands’ social media channels to stay up to date with our latest news and industry insights. https://www.walkersands.com/

Thank you for following along and for your support throughout the years! We continue to be excited about what the future holds for our organization and how we can support broader B2B marketing objectives.

Walker Sands | B2B Integrated Marketing Agency Learn about our B2B integrated marketing agency and our unique approach: outcome-based marketing.

One of our recent news articles on utilizing AI was featured in this Search Forum Recap from Search Engine Roundtable: https://www.seroundtable.com/recap-06-08-2023-35527.html Thank you for including our content!

Daily Search Forum Recap: June 8, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads API version 14 is out, it is a major rel

How are handling customer experience in their strategies? Check out these 133 stats from Insights For Professionals that take you from spending and budgeting to specific CX tactics: https://www.insightsforprofessionals.com/marketing/customer-experience/customer-experience-statistics

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133 Mind-Blowing Customer Experience Statistics for 2023 If you want to keep pace with the shifting expectations of consumers and level up your CX, you need to be familiar with the latest stats and research.

110+ Interesting Stats to Know in 2023: https://www.sitesaga.com/digital-marketing-statistics/ From SiteSaga

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110+ Interesting Digital Marketing Statistics to Know in 2023 Find the 110+ interesting digital marketing statistics in 2023 to make data-driven decisions and optimize your marketing strategies.

According to Nielsen, fewer are focusing on ROI for various digital initiatives. 52% are currently focusing solely on reach and frequency over . Learn more here: https://komarketing.com/industry-news/52-of-digital-marketers-solely-focused-on-reach-rather-than-roi-4879/

52% of Digital Marketers Solely Focused on Reach Rather Than ROI | KoMarketing Research indicates that marketers are finding it challenging to measure the return-on-investment of channels, such as email and social media.

Being able to map your digital marketing assets to the could help your organization resonante with your target audience. Utilizing digital asset management is a good first step here! Check out these stats from Digizuite: https://www.digizuite.com/blog/digital-asset-management-statistics Thank you for including our content!

28 Digital Asset Management Statistics for 2023 In this guide, we share 28 Digital Asset Management Statistics to show why businesses invest in DAM software to stay ahead of the competition.

36% of Gen Z already searches for businesses on social media more often than via regular search engines, according to HubSpot and Brandwatch. We dive into how this is affecting social strategies: https://komarketing.com/industry-news/89-of-social-media-marketers-consider-social-search-to-be-strategically-critical-4878/

89% of Social Media Marketers Consider Social Search to Be Strategically Critical | KoMarketing As younger customers and prospects spend more time on social media platforms, social search is growing in importance to marketers.

Still need to complete your set up? We've got you covered with our recent guide on GA4 and Google Tag Manager for Marketers, from creating the GA4 tag to setting up events in GA4 through Tag Manager, we outline it all here:

GA4 and Google Tag Manager: Where to Start for B2B Marketers With the collection of data by Universal Analytics (UA) scheduled to end on July 1, 2023, users need to ensure Google Analytics 4 is in place. Here's everything you need to know about implementing Google Analytics 4.

85% of Marketers Struggle to Link Performance to Business Outcomes, according to Wpromote and Ascend2: https://komarketing.com/industry-news/85-of-b2b-marketers-struggle-to-link-performance-to-business-outcomes-4877/

85% of B2B Marketers Struggle to Link Performance to Business Outcomes | KoMarketing Research suggests that B2B marketers are still having difficulty tying their performance to business outcomes.

How will writing tools, like ChatGPT, affect content marketing teams? According to Beantown Media Ventures, 40% of marketers believe that AI solutions could replace some of their junior writers. Learn more here: https://komarketing.com/industry-news/report-content-marketers-anticipate-utilizing-ai-solutions-4875/

Report: Content Marketers Anticipate Utilizing AI Solutions | KoMarketing Although content marketers predict their budgets will rise, they intend to invest in artificial intelligence for skills, such as writing.

20+ Top Statistics from UXCam: https://preview-uxcamwebsitemaster13693.gtsb.io/blog/ux-statistics/ Thank you for including our web usability report!

20+ UX Statistics To Convince Stakeholders 2023 Top UX statistics; 1. Every $1 invested in UX results in a return of $100 (ROI = 9,900%). 2. 75% of all website traffic runs through Google 3. 39% will...