Validity
Share
AI-powered email—trained on the world’s largest email data network
What are customers actually asking about AI right now?
According to Jim Tobolski, Validity's SVP of Global Account Management, it's not "should we use AI" anymore—it's "how can AI help us make bigger decisions, faster."
In this episode of Boardroom Bytes, Jim unpacks the move from smarter postmortems to real-time intelligence, and why catching issues while they're happening is what builds customer trust.
09/21/2026
Is email’s ROI really 40:1?
Guy Hanson has seen the number quoted for years. But if email's returns were truly that good, it would win every marketing budget fight in the building... It doesn't.
In Part 2 of our Speaking Fluent ROI series, Guy makes the case for a different metric: Return on Relationship.
Instead of asking "how much revenue did this email generate," it asks whether your program is building trust and long-term value. It also forces marketing leaders to wrestle with scarier metrics like:
→ List churn—a program losing just 0.5% of subscribers per send, at 2x/week frequency, can lose half its list in under a year
→ List fatigue—there's a tipping point (see below) where sending more actually shrinks total clicks
Read Part 2: https://www.validity.com/blog/speaking-fluent-roi-return-on-investment-vs-relationship/
Pre-send email QA can take hours—and your email can still render incorrectly at a client you forgot to check.
Today on First Look Friday, Olivia Hinkle demonstrates how easy it is to check your rendering across 100+ live client previews with Validity Engage.
Learn more about all Engage's powerful capabilities here: https://www.validity.com/capabilities/
If your audience doesn't speak the language of your marketing materials, you can kiss your ROI goodbye.
On today's episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with email expert Anna Levitin to discuss the nuances of sending globally.
You'll learn:
⚫ Why an email nobody can read becomes a deliverability problem, and what image-only sends cost you
⚫ The three technical approaches to multilingual email—segmentation, scripted, and dynamic—and the subject line problem that none of them fully solve
⚫ When English-only is the right call, and why a rough translation damages trust more than no translation at all
...and more.
Listen now (or after hours)
Spotify: https://lnkd.in/gcwnw
Apple: https://lnkd.in/gcwnw
YouTube: https://lnkd.in/gcwnw
09/16/2026
We can't wait for AEC Amsterdam!
Don't miss Guy Hanson's session covering why deliverability is getting harder, how AI is reshaping consumer engagement, and how to keep maximizing revenue through Q4. https://www.theemailconference.com/europe
92% of SVPs and VPs reported acting on bad AI recommendations...
That's a lot of time, money, and frustration spent due to poor CRM data.
Read the full State of CRM Data Report 2026 for more insights and tips for marketing leaders looking to enhance their AI outcomes. https://www.validity.com/resource-center/state-of-crm-data-report-2026/
09/14/2026
Do you know the financial value of your email program?
Most people report opens and clicks but can't tell you their program's actual ROI.
In our new series, Speaking Fluent ROI, Guy Hanson breaks down the 3 KPIs every marketing leader needs to know:
🔹 Revenue per Email
🔹 Cost per Acquisition
🔹 Subscriber Lifetime Value
Bonus: a real example of why "let's just send more emails" can lose you money.
Read it here: https://www.validity.com/blog/speaking-fluent-roi-financial-kpis-for-email/
Readily available competitive insights. That's the power of Validity Engage.
Today on First Look Friday, Olivia Hinkle shows you how to set up Custom Insights in Engage's Market Intelligence. Get notified about noteworthy competitor moves, like a new product launch email or the timing of their holiday marketing campaigns.
No need to query every time.
Check out the full list of Engage capabilities here:
https://www.validity.com/capabilities/
Email open rates are almost enough to make Danielle go on a rant!
While opens can still have directional value, are tracking pixels even necessary anymore?
With the news of France and Italy adding stricter consent regulations around pixels and the rest of Europe soon to follow suit, it’s probably better to make the pivot to other metrics now.
Check out the full conversation on Email After Hours!
Spotify: https://lnkd.in/ervx7qyK
Apple: https://lnkd.in/ezzcQQjC
YouTube: https://lnkd.in/edyfAcWX
09/09/2026
Did you get a chance to catch Mark Briggs’ incredible conversation with Steve Wozniak on the AI Executive Briefing?
The two asked the tough questions about AI and discussed how to build lasting innovation in a world of shortcuts.
You can watch the session on demand here: https://www.validity.com/resource-center/building-what-lasts/
Click here to claim your Sponsored Listing.
Category
Telephone
Address
100 Summer Street
Boston, MA