Vining Management

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Top digital marketing trends and predictions for 2023

According to the source, “businesses cannot press pause on 2023 planning to wait and see how things will unfold. To continue to grow — and survive — business leaders need to put strategies in place now. And marketing has a major role to play.”

Top marketing trends and predictions for 2023 from Google leaders:

1. More inclusive media planning
2. Advertising with a purpose
3. Privacy and peace of mind
4. It’s Gen Z’s world (we’re just living in it)
5. Augmented reality experiences
6. Snackable, short-form videos

Source:
https://www.linkedin.com/feed/update/urn:li:share:7025838578819588096/

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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8 Effective Customer Engagement Strategies to Try in 2023

According to the source, “Customer engagement is the approach you take to build a relationship with your customers. It covers every interaction from that very first discovery. Customer engagement is all about using each customer interaction as an opportunity to build trust, increase loyalty, and deliver an amazing customer experience.”

Here are the8 effective customer engagement strategies to consider in 2023:
1. Start an online community
2. Create a resource center
3. Host a virtual event
4. Add a chatbot to your website
5. Use customer data to create personalized offers
6. Create a rewards or loyalty program
7. Empower your customer support team
8. Rally support for a great cause

Source:
https://www.linkedin.com/feed/update/urn:li:share:7024357004445929472/

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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Ron Vining on LinkedIn: #customerengagement #strategies #ronvining #learnamies 8 Effective Customer Engagement Strategies to Try in 2023 According to the source, “Customer engagement is the approach you take to build a relationship…

The top 10 content marketing trends for 2023

According to the source, “The world of content marketing is constantly changing as dominant trends come and go. You have to stay current on what’s popular today if you want to get ahead of the competition tomorrow.”

Here are the top 10 biggest content marketing trends for 2023

1. Short-form video
2. Empathy and human-focused content
3. Strategic SEO
4. Content-powered revenue
5. Value-driven content made for customers
6. User experience matters
7. High-quality researched content
8. Leverage data, AI, automation, and the metaverse
9. Podcasts remain dominant
10. Consistency matters

Source:
https://www.linkedin.com/feed/update/urn:li:share:7020692854343655424/


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10 Digital Marketing Trends for 2022, According to Experts

According to the source, “With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few.”

2022 digital marketing trends to watch
1. The metaverse
2. Non-fungible tokens (NFTs)
3. Cryptocurrency
4. Zero & first-party data
5. Supply chain buffering
6. Social commerce
7. Simple content
8. Sustainability & DEI
9. Gender neutrality
10. Accessibility

Source:
https://www.linkedin.com/posts/ronvining_digitalmarketing-trends-ronvining-activity-6940989231519399936-u-c7?utm_source=linkedin_share&utm_medium=member_desktop_web

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

Ron Vining on LinkedIn: #DigitalMarketing #Trends #RonVining 10 Digital Marketing Trends for 2022, According to Experts According to the source, With each coming year, digital marketing gets more complicated. In...

The Next Big Digital Marketing Trends in 2022

According to the source, “It can be tricky to keep up with digital marketing trends as the industry changes so fast. Plus, there are many working parts to a successful digital marketing strategy or campaign - so it’s a real challenge to keep up with every aspect.”

6 key sectors that will help you understand developments coming down the line so you can build them into your digital marketing activities:

1. SOCIAL MEDIA TRENDS IN 2022
2. DIGITAL MARKETING JOB TRENDS IN 2022
3. DIGITAL TECHNOLOGY TRENDS IN 2022
4. CUSTOMER EXPERIENCE TRENDS IN 2022
5. SEARCH MARKETING TRENDS IN 2022
6. CONTENT MARKETING & SEO TRENDS IN 2022

Source:
https://www.linkedin.com/posts/ronvining_digitalmarketing-ronvining-learnamies-activity-6938970266920189952-JqQY?utm_source=linkedin_share&utm_medium=member_desktop_web

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

Ron Vining on LinkedIn: #DigitalMarketing #RonVining #Learnamies The Next Big Digital Marketing Trends in 2022 According to the source, “It can be tricky to keep up with digital marketing trends as the industry changes...

Why Content Consistency Is Key To Your Marketing Strategy

According to , “For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business.”

Here’s why Content Consistency is King:
- When your content quality, quantity or schedule isn’t consistent, it can confuse your customers.
- Consistency can also impact your bottom line.
- Publishing on a regular basis also gives you the opportunity to learn from your customers.

Source:
https://www.linkedin.com/posts/ronvining_content-marketing-ronvining-activity-6935235717841182720-9_KI?utm_source=linkedin_share&utm_medium=member_desktop_web

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

The Mobile App Metrics You Need To Absolutely Track In 2022

According to the source, “While keeping track of your app downloads is a good place to start with, Inc. Magazine says this metric can be a little misleading as 80–90% of the apps are used just once & are eventually deleted. (But we’ve still talked about app downloads, in one of the most important sections below)”

Segmented 20 mobile app metrics affecting your core Key Performance Indicators (KPI)

1. App Metrics for Acquisition
> Cost Per Install (CPI) / Cost of Acquiring a Customer (CAC)
> Customer Lifetime Value (CLTV)
> Average Revenue Per User (ARPU) & Average Revenue Per Paying User (ARPPU)

2. App Metrics for Engagement
> Daily Active Users (DAU) & Monthly Active Users (MAU)
> Retention Rate
> Stickiness Ratio
> Average Session Length
> Churn Rate
> Exit Rate

3. App Metrics for Conversion
> Goal Completion
> Time to Goal Completion
> Average Order Value (AOV)

4. App Performance Metrics
> App Load Time
> App Crashes
> App Latency

5. Vanity Metrics
> Average Screens Per Visit
> No. of Registered Users
> App Downloads
> Average Daily Sessions per DAU

6. Your True North Star App Metric

Source:
https://www.linkedin.com/posts/ronvining_mobileappmetrics-ronvining-learnamies-activity-6930539873749610497-ia5J?utm_source=linkedin_share&utm_medium=member_desktop_web

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Ron Vining on LinkedIn: #MobileAppMetrics #RonVining #Learnamies The Mobile App Metrics You Need To Absolutely Track In 2022 According to the source, “While keeping track of your app downloads is a good place to start...

7 Steps to Create a Complete Marketing Strategy in 2022

According to the source, “In 2022 alone, we've seen a major shift to short-form video content; the rise and fall of new platforms (looking at you, Meta); and the continuing impact of the global pandemic. In short, what worked for your marketing strategy in the past might not fly today.”

7 Steps of a Marketing Strategy:
1. Build a marketing plan.
2. Create buyer personas.
3. Identify goals.
4. Select the appropriate tools.
5. Review your media.
6. Audit and plan media campaigns.
7. Bring it to fruition.

Source:
https://www.linkedin.com/posts/ronvining_marketingstrategy-ronvining-learnamies-activity-6922134608717180928-1MW3?utm_source=linkedin_share&utm_medium=member_desktop_web

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

Ron Vining on LinkedIn: #MarketingStrategy #RonVining #Learnamies 7 Steps to Create a Complete Marketing Strategy in 2022 According to the source, “In 2022 alone, we've seen a major shift to short-form video content...

10 reasons you need a digital marketing strategy in 2022

According to the source, “If your business doesn't have a strategic digital plan aligned with your business plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.”

10 reasons why you may need a digital marketing strategy?
1. You're directionless
2. You won't know your online audience or market share
3. Existing and start-up competitors will gain market share through optimizing their always-on marketing
4. You don't have a powerful online value proposition
5. You don't know your online customers well enough
6. You're not integrated ("disintegrated")
7. Digital doesn't have enough people/budget given its importance
8. You're wasting money and time through duplication
9. You're not agile enough to catch up or stay ahead
10. You're not optimizing

Source:
https://www.linkedin.com/posts/ronvining_digitalmarketing-ronvining-learnamies-activity-6920426128453054464-XY8C?utm_source=linkedin_share&utm_medium=member_desktop_web

Make work for your company? My network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

Ron Vining on LinkedIn: #digitalmarketing #RonVining #Learnamies 10 reasons you need a digital marketing strategy in 2022 According to the source, “If your business doesn't have a strategic digital plan aligned with...

How to Use Social Media for Small Business: 12 Simple Tips

According to the source, “If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason.”

12 essential social media tips for business
1. Start with a plan
2. Decide which platforms are right for you
3. Know your audience
4. Expand your audience
5. Build relationships
6. Pay attention to trends
7. Sell your stuff with social commerce
8. Mix up your formats
9. Focus on quality over quantity
10. Use the right tools
11. Use scheduling and automation to free up more time for engagement
12. Track and refine your performance

Source:
https://www.linkedin.com/posts/ronvining_socialmedia-ronvining-learnamies-activity-6915232405704310784-e_rv?utm_source=linkedin_share&utm_medium=member_desktop_web

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

Ron Vining on LinkedIn: #SocialMedia #RonVining #Learnamies How to Use Social Media for Small Business: 12 Simple Tips According to the source, “If you have a business, you likely spend a lot of your time trying...

6 B2B Marketing Trends You Can Expect in 2022

According to the source, “We can already see how digital transformation and the eCommerce boom are set to revolutionize the way we’ll sell in 2022. B2B trends have also permanently evolved to reflect new market behavior. After being forced to innovate to survive the devastating effects of coronavirus on businesses, marketers now hope that emerging B2B trends will help them cruise through this stage of lightning-fast innovations.’

Here are the 6 B2B Marketing Trends You Can Expect in 2022:
1. Personalization
2. Marketing automation
3. Emerging lead generation channels
4. Innovative interactions with B2B customers
5. Mobile-first strategies
6. Top-quality content and original research

Source:
https://www.linkedin.com/posts/ronvining_b2b-marketing-trends-activity-6912477218203922432-4GiU?utm_source=linkedin_share&utm_medium=member_desktop_web

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

Ron Vining on LinkedIn: #B2B #Marketing #Trends 6 B2B Marketing Trends You Can Expect in 2022 According to the source, “We can already see how digital transformation and the eCommerce boom are set...