Ten Feet Tall

Gen Z loves local— so why are they choosing national banks in overwhelming numbers?

Read on for three surprising contradictions in bank marketing standing in the way of growing your market share:

The Gen Z Banking Paradox - Say One Thing, Bank Another In today’s competitive business landscape, the integration of both awareness and acquisition media is vital for driving success.

In a study from Salesforce, customers value the experience a company provides as much as the products and services.

A survey conducted by Modista found that establishing an emotional relationship with your customers significantly impacts lifetime value.

A survey conducted by Salsify found that US consumers were willing to pay more for brands they trust.

Transformation Tuesday! All families should get along—and that includes brand families. We helped global edtech leader, Veracross, merge, modernize, and globalize its portfolio of varying product brands into one cohesive, functional, and happy family.

A study by the Institute of Customer Service found trust to be a very important factor in deciding whether to use an organization.

We had a blast helping the fabulous folks at Kennebunk Savings look their sharpest as part of their upcoming brand campaign. From touch-ups to lighting setups, our team brought the studio magic straight to the bank. Who says finance can’t be glamorous? Stay tuned for their brand refresh.

Kennebunk Savings

“Come one. Grow all.” It’s more than a tagline, it’s a promise to the people of Charlotte. Congrats to our clients, Atrium Health, Wexford, Wake Forest Medical on the grand opening of the Pearl – Charlotte’s amazing new innovative district. A place that bridges old divides and creates new opportunities. Proud to have worked on his project with visionary developers who understood that innovation should be inclusive.

Atrium Health
Wake Forest University School of Medicine
The Pearl CLT

A new era: Atrium unveils the Pearl, a $1.5B home for new Charlotte med school, STEM The Pearl, a “milestone” project, will be home to Charlotte’s first four-year medical school and innovative STEM work.

Learn how important this can be https://hubs.li/Q03rX1S50

Everyone: “Building over the Turnpike is too expensive and complicated.”
Samuels & Associates: “Hold my beer.”

Many have tried but, for 40 years, nobody succeeded. Enter Samuels & Associates. Big-picture-creative-vision meets get-it-done-guts-and-determination. Lyrik is more than a real estate destination. It’s what happens when a developer reframes your expectations so you can see your city in a whole new way. Congrats to the team! We were happy to play a small role in getting the word out. And big thanks to our great friends and partners at REFA for hosting the walking tour and discussion.

Lyrik

We know a thing or two about pride. After all, it’s what our name stands for. The business of pride is visibility and authenticity. Thanks again to the Boston Business Journal and Boston Chops for another successful Business of Pride event. 📸Boston Urban Hospitality CEO Brian Piccini and Ten Feet Tall Managing Partner Mike Panagako.