Hometap

If you're a homeowner with equity, it may be a capital source you haven't fully considered.

Home equity can be used to fund business growth, but how you access it matters. Every option comes with its own structure, qualification requirements, and tradeoffs. Understanding each one is the first step toward making a decision that works for your business and your household.

Our latest guide covers the most common solutions, and what questions to ask before making any moves.

👉 Read the full guide: https://bit.ly/3PKo6Ss

Running a business while managing a household is a demanding financial balancing act — and new data from Hometap shows just how much small business owners are carrying.

In a recently published survey by Hometap of 1,000 small business owners, 67% said personal savings is their primary funding source. Meanwhile, 78% say they're concerned about the current economic climate, and 68% still expect their business to grow this year.

That combination — high ambition, constrained capital options — is where home equity can come in. For homeowners, it can be a source of flexible capital that doesn't come with the qualification hurdles of traditional business financing.

👉 Read the full report: https://bit.ly/4efyZUD

Most people know their current mortgage payment off the top of their heads — but few know what homeownership actually costs them.

Taxes and insurance are often bundled into your payment — but they change every year, and usually not in your favor. And that's before maintenance, repairs, and utilities, which can add another 20–30%.

That's exactly why we built our Cost of Homeownership Assessment. It gives you the full picture of your spending in minutes. See where your money is actually going — and get personalized guidance on what to do next.

It only takes a few minutes and it's completely free.

👉 Try it here: https://bit.ly/43CXPIS

Picture this: You sit down, plug in a few numbers, and within minutes you can see how much homeownership costs you — not just in terms of your mortgage, but every other bill, utility, and maintenance cost as well. You can see whether your spending is in a healthy range, where you might be stretched, and what steps could help you get on firmer ground.

That's the idea behind Hometap's Cost of Homeownership Assessment. We use your actual numbers to give you a clear picture, and suggest next steps to take to reach your goals.

Give it a try today: https://bit.ly/47lyJ3z

You have an exciting business opportunity in front of you — but funding it means choosing between a business loan and tapping into your home equity.

Both have tradeoffs, and the right choice depends on your situation:

➡️ Business loans may offer more tailored terms, but often require strong revenue history and documentation.
➡️ Home equity options — like HELOCs, home equity loans, or home equity investments — use your home as collateral, which may mean different qualification criteria and structures.

Understanding the full picture can help you make a decision that fits both your business goals and your financial life.

Learn more about your equity options: https://bit.ly/4bHanCy

Most homeowners know their mortgage payment down to the dollar — but utility costs? Those tend to be a moving target.

Electricity, gas, water, internet, and trash collection make up a meaningful chunk of your monthly housing budget, and the numbers shift based on your home's location and size, seasonality, and even the age of your appliances.

Our complete guide to homeowner utility costs breaks down average spending by state, explains what causes the fluctuations, and offers practical ways to lower your bills without sacrificing comfort.

If you haven't looked closely at your utility spending recently, it's worth a few minutes to get a clearer understanding.

👉 Read the full guide: https://bit.ly/4duV8yQ