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Profitero is the eCommerce performance analytics platform of choice for leading brands around the world.
07/16/2020
"Walmart is cementing itself around online grocery and click & collect, continuing to establish itself as a challenger to Amazon." Get more insights from Profitero's Keith Anderson and other industry experts | via Daphne Howland Retail Dive
Is Walmart getting the customer it always wanted? Stellar results during the COVID-19 pandemic and a new loyalty membership suggest it may be. But that could hamper its "everyday low prices" promise.
07/09/2020
How do you evolve your brand strategies & organizations to deal with the dual pressures of economic and environmental sustainability on digital commerce? Get some ideas from Profitero's Keith Anderson and Orca Pacific's John Ghiorso as they discuss rethinking profitability and sustainability in eCommerce on their eCommerce Deep Dive episode. Watch on demand:
Rethinking Profitability and Sustainability in eCommerce with Keith Anderson In Episode 14, John chats with Keith Anderson, SVP of Strategy and Insights at Profitero. Keith has over 15 years of experience working with CPG brands to gr...
07/08/2020
was already accelerating for beauty and personal care brands, and COVID-19 just sent it into hyperdrive. Download Profitero’s new report to learn how to fast track your eComm growth strategy and capture your fair share of growth. https://insights.profitero.com/BeautyPlaybook.html?utm_source=facebook&utm_medium=socialmedia&utm_content=Report&utm_campaign=BeautyPlaybook&utm_term=Promo1
06/24/2020
Consumer loyalty is back! Profitero’s updated edition of The Cheating Consumer shows brand loyalty rates are coming back for key categories like men’s razors and pasta. For brands on the road to recovery, it’s time to double down on your eComm efforts to win back your shoppers. Still dealing with supply chain issues? Learn how to pivot. Download the report. https://insights.profitero.com/TheCheatingConsumerReportLP.html
06/17/2020
Profitero is excited to announce our new data partnership with Kenshoo. The partnership will bridge the gap between Retail Intelligence and eCommerce Advertising and help brands maximize their advertising ROI across retailer website sites. To learn more, go here:
https://www.mediapost.com/publications/article/352678/kenshoo-profitero-data-ecommerce-partnership-loo.html
Brands that have historically topped the digital shelf are losing position to small and newer challenger brands due to product availability shortages. In January, the long tail of challenger brands captured 8% of products appearing in page 1 search results for the term "toilet paper". By March, they owned 51% share. Download Profitero’s report to find out how brands can win back digital shelf placement and millions in lost sales. https://insights.profitero.com/TheCheatingConsumerReportLP.html?utm_source=facebook&utm_medium=socialmedia&utm_content=Report&utm_campaign=CheatingConsumer&utm_term=Promo2
Crisis events can trigger consumer brand switching at a massive scale. Profitero analysis reveals that the rate of consumers switching AWAY from their traditionally bought brands grew by 75% to as high as 127% between January and April. Download our new report to see how your categories were impacted, and what steps you can take to win back consumer loyalty. https://lnkd.in/dkrizfp
05/19/2020
Thank you all for joining CommerceLive, our virtual and conference. Links to the slides and recordings will be shared out within the following days.
A special thank you to all of our amazing moderators, panelist and speakers.
05/19/2020
Our final session of CommerceLive is happening now! Profitero's own Keith Anderson is sharing framework, data and guidance to help the industry plan for a post pandemic world. Join by registering here: https://insights.profitero.com/CommerceLive.html?utm_source=facebook&utm_medium=socialmedia&utm_content=VirtualConference&utm_campaign=CommerceLive2&utm_term=Live
05/19/2020
We are kicking off our final virtual session of CommerceLive. It's not too late to join in to hear how beauty brands like Revlon Inc. are marrying eCommerce and Brick & Mortar experiences together to win the consumer. Register here: https://insights.profitero.com/CommerceLive.html?utm_source=Facebook&utm_medium=socialmedia&utm_content=VirtualConference&utm_campaign=CommerceLive2&utm_term=Live
05/19/2020
Don't miss our beauty-focused session of CommerceLive, starting right now. Join in as we cover how categories like beauty, personal care and apparel can navigate these demand shifts caused by COVID-19 and how you meet customers where the need is today. https://insights.profitero.com/CommerceLive.html?utm_source=linkedin&utm_medium=socialmedia&utm_content=VirtualConference&utm_campaign=CommerceLive2&utm_term=Live
Our next home & kitchen session featuring Anthony Campomizzi and Stacy Vautour Hanks will cover how The Master Lock Company and Moen Incorporated are using data and analytics to adapt eComm strategies and tactics daily and feed critical insights to cross functional teams across the business. Join in here: https://insights.profitero.com/CommerceLive.html?utm_source=Facebook&utm_medium=socialmedia&utm_content=VirtualConference&utm_campaign=CommerceLive2&utm_term=Live
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