Day365

Day 365 is seeing big success for advertisers using Facebook's data pool in new and interesting ways:

The ad landscape is changing: Day365 is leveraging Facebook in new ways to help you grow This year in the Boise area, advertisers will spend roughly $260 million, with the majority - 55% - going towards online ads according to Gordon

Need a last-minute bit of info before you vote? We've got your guide to the best local media voter guides and coverage plans:

Idaho votes 2016: Boise, Idaho election results & coverage It's my first election outside the media! But as a new ju**ie for life, I thought I'd compile a roundup of Idaho election coverage.  Voter guides * The Statesman's voter guide is excellent. It's a little wonky on desktop - but it is detailed and information-packed. They have a "build a ballot" featu...

What is the best way to reach an audience? Hint: This is it.

The best business marketing tactic right now After 6.5 or so years - I don't sell media anymore. After helping package solutions for hundreds of clients, with dozens of potential tactics - I've seen what works and doesn't close up.

Should you try to get tons of fans on Facebook? Not really:

Collect email addresses, or rack up Facebook likes? By Don Day It seems like everyone is doing everything they can to rack up Facebook likes. Buttons on their websites, inviting their friends, signs at point-of-purchase, paying Facebook for likes and more. Many marketers will ask "how many Facebook likes do they have?" to quickly asses a businesses s...