S5A Media

Do you feel like you’re posting but no one is watching? Here’s exactly what I’d do differently. ⬇️

I’ve built my business for 12yrs in this equestrian industry using only social media. I know what works — what changed — and I know exactly where most equestrian accounts go wrong.

It’s not posting too little. It’s posting for everyone and reaching no one.

One person. One problem. One community built around it.

Every step sounds simple. But each one has layers most equestrians miss without even knowing it.

Where are you struggling on this platform?

What’s your biggest social media struggle right now?👇

Hi, I’m Carrie. I help equestrian athletes and show barns grow their online presence through social media.

If you’re posting consistently but not growing, unsure what content actually works, or don’t have the time to manage it yourself, let’s connect!

Ask your questions below, or send this to someone you know and if you’re interested in working together, fill out the form in my bio.

Views aren’t easy. They’re a formula. It’s branding. It’s technique. And equestrian pages take a certain type of content if you want to grow. So get out there and show off your horse!!🐴

No, views aren’t easy. They’re a formula. It’s branding. It’s technique. And equestrian pages take a certain type of content to grow.

Equestrian brands want to work with authentic people. Not “influencers”. There’s literally no ROI. This doesn’t mean, “ I’m authentic because I own a horse so they should work with me.” No—Instead, post content about your actual life and what that brand means to you, what it does for you, how it makes you feel. (EX: it means, “I’ve been using (insert brand) and I love how it can go from Street to Stable because as soon as I leave the barn I have no time to go home but I still look put together when I go for coffee with friends”, OR “As a horse girl, “This brand’ makes it so easy to be stylish and the fabric moves with me when I ride and I’m able to focus on what matters while I’m schooling/showing.” You get the point…

WHY THIS MATTERS: Because if a brand is going to work with you, they believe that your audience trusts you and they also believe you already use the product. If they wanted a “commercial” with zero credibility, they don’t need you to do it. Brands TRUST that YOU live, breathe and sweat in their products which your audience has already seen. And giving you PR is basically a handshake or a nod from the brand saying: thank you — we acknowledge you-thanks for loving us. And when your followers see that, it’s more relatable, it’s more shareable, it gets more VIEWS and better conversion.