Instreamatic

Excited to share groundbreaking results from our latest collaboration with Intel and dentsu, where AI-generated audio ads significantly elevated key brand metrics in a laptop campaign!

The case study demonstrated that AI-generated ads delivered a drastic uplift in brand metrics. While generic ads boosted brand favorability by 9ppt (percentage points) and purchase intent by 3ppt, personalized ads saw even more impressive gains: brand favorability up by 22ppt, purchase intent by 18ppt, and brand awareness by 12ppt!

Take a look at the full case study for more insights. The link is in the comments.

Instreamatic Founder and CEO Stas Tushinskiy joined iHeartMedia's Brian Kaminsky and Spotify's Emma Vaughn for a panel at Carat Innovation Summit 2023 to discuss how AI is transforming the audio space.

Imagine listening to Spotify and hearing an ad that says something like, “Hey, Spotify listener, before you start your podcast on this sunny day in New York City, let me tell you about Alyssa’s Juice Brand.”

Instreamatic's AI-powered Contextual Audio Ads enable that level of personalization from any existing voice in just minutes.

Read the full story from Marketing Brew:

A new option when making audio ads: Voice AI Like DALL-E and ChatGPT, voice AI tools promise to make audio ads quickly and affordably, but they’re not yet widespread.

We're thrilled to announce Contextual Audio Ads, a solution that leverages generative AI to create unlimited new versions of a single audio ad addressing a listener's current context.

In an age where keeping user attention is increasingly difficult, Contextual Audio Ads are hyper-relevant and memorable — able to address a user's city, time of day, app type, and more.

"The result is an uplift in user engagement, greater ROI, and more meaningful customer connections for brands," Instreamatic CEO Stas Tushinskiy said.

Read the press release here:

Instreamatic Launches Contextual Audio Ads Contextual Audio Ads also provide a unique value and opportunity when applied to native podcast advertising.

Happy holidays from the Instreamatic team!

In a new CMO article, Instreamatic CMO Simon Dunlop shares how market research will benefit from new automation capabilities in 2023.

"AI has really matured now to the point where a smart approach can gather, faster and more continually, the insights marketing leaders require to hone customer and marketing experiences,” he said.

Read the full article here:

21 digital marketing predictions for 2023 CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

The better a business understands their customers, the more successful they'll be. That’s why we’ve recently added Market Instinct as a unique solution for brands to ensure they always can have their finger on the pulse of what guests want, and what is driving them to (or away) from being a customer.

Read more about this AI-powered solution in Instreamatic CEO Stas Tushinskiy's interview with Hotel Technology News:

Spotlight Interview: Stas Tushinskiy, CEO and Founder of Instreamatic | Stas Tushinskiy is CEO and Founder at Instreamatic, a Voice Marketing Platform company that helps brands engage consumers in the art of human conversations. Their solutions include ads that talk back and voice feedback (including [...]

Thanks to Market Instinct, a food delivery company decreased refund requests by 45% and customer churn rates by 15%. Read the new case study here:

Food Delivery Company Uses Market Instinct to Automate Call Center Transcript Analysis and Gather Business Insights Background Before Market Instinct, a food delivery company manually analyzed all call center transcripts. Upon examining the data from the call centers, the company couldn’t gather more information than key topics and sentiment analysis.

Instreamatic CEO Stas Tushinskiy joins innovation leaders on stage at the 2022 NWA Tech Summit.

Instreamatic is live at VOICE Summit in Washington, D.C. If you can't join us in person, grab a free virtual pass here: https://lnkd.in/gMJiA5H

Read the latest case study for Market Instinct, Instreamatic's AI-based consumer data analysis technology that gives companies a competitive advantage and increases revenue by delivering actionable insights.

Top Music Streaming App Receives Actionable Insights from Customer Feedback with New AI Tool “Market Instinct” Background One of the top music streaming apps needed a comprehensive solution that would allow it to stay on top of market trends, analyze customer feedback and learn how it correlates with other available business metrics. The team also wanted to understand how customer feedback varies between pla