Ole Florida Fly Shop

SATURDAY 8/29 & SUNDAY 8/30 | 8:00 AM – 12:00 PM
THIS WILL BE THE LAST FIRE SALE BEFORE REMEDIATION WORKS BEGIN.

We’re clearing out the remaining inventory from the store.

Apparel, flies, fly tying materials, accessories, gear, art, fixtures and more - if it was in the store it’s available for sale!

SATURDAY 8/29 - Up to 85% OFF

SUNDAY 8/30 - Up to 90% OFF

These items were in the building during the fire and may have smoke, soot, water, heat, or other fire-related damage. All items are being sold AS-IS and FINAL SALE.

This is your chance to pick up some incredible fly fishing gear at a fraction of the original price.

UP 90% OFF STOREWIDE
8/29–8/30 • 8 AM–12 PM
WHILE SUPPLIES LAST
ALL SALES FINAL - IN-STORE ONLY

Bring cash if you can as there will be a small credit card fee applied to card transactions.

SATURDAY 8/22 & SUNDAY 8/23 | 8:00 AM – 12:00 PM
UP 90% OFF STOREWIDE (IN-STORE ONLY)

Following the fire, we’re clearing out the remaining inventory from the store.

Apparel, flies, fly tying materials, accessories, gear, art, fixtures and more - if it was in the store it’s available for sale at up to 90% off the original price.

These items were in the building during the fire and may have smoke, soot, water, heat, or other fire-related damage. All items are being sold AS-IS and FINAL SALE.

This is your chance to pick up some incredible fly fishing gear at a fraction of the original price.

8/22–8/23 • 8 AM–12 PM
WHILE SUPPLIES LAST
ALL SALES FINAL - IN-STORE ONLY

Bring cash if you can as there will be a small credit card fee applied to card transactions.

What does it mean to you to have a local fly shop?

Although the shop is still closed for walk-in we really appreciate all the support you guys have shown. You guys are the fly fishing community and mean the world to us! Can’t wait to see everyone again soon. (Go fish for now)

Two Great Holidays, One Big Sale!

15% off flies & materials — plus the Hardy Outfit Special
We’re combining Father’s Day and the 4th of July into one big sale. Two ways to save - whether you want to stock up the fly box or build the ultimate saltwater outfit.
All offers expire July 5 at 11:59 PM

Let’s get on the water y’all!

Field Report Friday!!
This is what Field Reports are all about! This Friday we have Aaron Newbury!
“After more than two years, multiple heartbreaks, and at least four failed attempts, this giant urban catfish finally came to hand. From tying one last-minute olive Backstabber to watching the fish creep out of its pipe at the perfect moment, the whole story came together in one unforgettable eat. This fish had shaken hooks, dodged nets, and outgrown every easy landing option—but this time, everything lined up.”
Read the full article at the link in the bio!

Tibor Backcountry doing backcountry things.

Fly Report Friday!
This Friday we have Doug Rothenbush talking about the one and only EP Fibers

"A recent trip to Crystal River tested both patience and persistence. A stiff wind and temperatures dropping into the 40s made for tough conditions, and the redfish were clearly feeling it—sluggish, hesitant, and unwilling to chase.

After working through water that looked promising but produced little interest, I finally spotted a laid-up redfish in shallow water. The presentation had to be just right. I dropped a carefully tied Kwan fly a few feet ahead of the fish and gave it a subtle, lifelike movement.

That was all it took.

Despite the cold and otherwise inactive bite, this redfish couldn’t resist. A slow eat turned into a solid hookset and a rewarding fight—proof that even on the toughest days, the right fly, presented the right way, can make all the difference."

Go check out the link in our bio to read all of the fishy field reports!

Come join us Wednesday the 10th for our Open Tying Night!

This month’s session will be focused on filling our boxes with beach flies. Bring your vise and materials, hang out with us, and load up your beach snook box for the upcoming season!

If you don’t tie, Darren will be tying his “Eat Me” pattern, and Captain Mike will be tying a ghost-style minnow pattern, so come hang out and watch!