34th Degree Wine Merchant

Cool down with us after a hot afternoon outside. This flight tastes like pure summer!

Seatings at 4pm, 5pm, and 6pm

$25/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

June Wine Tasting Announcement!

We’re pouring on the Summer vibes this month as the season officially arrives. Make your plans to join us for these upcoming features!

June 4th & 6th
Join us this week as we pour the 4 wines featured in our June “Latitudes” Wine Club, for both members and “not-yet-members.” A ready-to-drink Hugo Spritz, Spanish Txakoli, Rosé of Pinot Noir, and California red blend will be poured.

June 11th & 13th
As the temperatures rise the season for lighter styles of wine is upon us. We’ll taste sparkling, white, rose and red wines that lighten things up a bit in terms of weight and alcohol, while still delivering delicious, flavorful pours.

June 18th & 20th
Summer is officially here, and nothing pairs with that better than blasting yacht rock morning til night. This fun, thematic tasting will pair four summer-perfect wines with a classic yacht rock tune, that will of course be aired upon tasting.

June 25th & 27
We’re closing out the month in the Southern Hemisphere with a tasting of South African wines. White and red wines will be featured, each wine making its 34th° debut as we’ve been refreshing our offerings from this fabulous wine region.

Tasting Schedule:
4pm - 7pm on tasting days (Seatings at 4pm, 5pm, and 6pm)
$25-$30/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Cheers!

What a month it has been with celebrations galore! We’re concluding with a big one outside of the shop, so big that it’s warranting our first ever early closing on a Saturday 🎉🥂. We couldn’t leave you out of the celebrations, and invite you to join us for a blind tasting of sparkling wines. We’ll hold the Thursday tasting as regularly scheduled, and Saturday we will have two early sessions at 3pm and 4pm before shutting things down at 5pm. 

We’ll taste 4 sparkling wines, each will be a different type, and we’ll see if you can discern between Italian Prosecco, Spanish Cava, French Crémant and French Champagne. 

Make your plans to join us for this celebratory flight! 
 
Thursday, May 28th 
Seatings at 4pm, 5pm, and 6pm 
and
Saturday, May 30th
Seatings at 3pm and 4pm

We’ve been commemorating the 50th Anniversary of the Judgment of Paris Wine Tasting over the last week, and today marks the official date of the event. I can’t imagine a better way to celebrate the anniversary than with a bottle of each of the wines that received top ranking.

This iconic duo of Stag’s Leap Wine Cellars S.L.V. Cabernet Sauvignon, and Chateau Montelena Napa Valley Chardonnay are available in limited quantities at 34th°.

While we wish we were cracking bottles of the 1973 vintages that were awarded in the 1976 tasting, vintage 2022 will have to do to, and the quality of these wines has withstood the test of time.

To these wines and all that were part of this legendary event, we applaud and thank you!

Spritz season is here, and our two favorites are baaaack!!! See you soon 😎

The season for lake days, long weekends, al fresco dining, and more has arrived! Memorial Day Weekend always brings a bustling energy to Blue Ridge, and we are ready for it.

Our tasting this week will take place on Friday and Saturday, as we have a private event taking place in the shop this evening. This tasting screams summer vibes, with wines you will want to have on hand all season long.

Spanish Txakoli will kick us off, a tasty wine with mouthwatering zip and the slightest touch of fizz, sure to be one of your “it” wines of summer. Rosé of Pinot Noir is truly adult Lemonade in a bottle, and you’re going to want sip this one on the hot days that lie ahead. Nothing goes better with al fresco dining than chillable red wine, and we’ve got one from Tuscany in a 1L bottle, because more is definitely better with this wine. When the grill comes out it’s time for a juicy French Malbec, and we have an all-new selection that delivers the perfect balance of depth and freshness.

Make your plans to join us for the Memorial Day Weekend flight!

* Sand Boy Txakoli 2024 - Getariako Txakolina, Spain
* Day Wines ‘Lemonade’ Rosé of Pinot Noir 2025 - Willamette Valley, Oregon
* Viticoltori Senesi Aretini ‘Gatto Grosso’ Vino Rosso 1L 2023 - Tuscany, Italy
* Mas des Étoiles Cahors ‘Petite Étoile’ 2025 - Southwest, France

Friday, May 22nd &
Saturday, May 23rd
Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Cheers to 4 years!

This Thursday and Saturday the spotlight is on 34th°, and we are beyond thrilled to be celebrating another milestone of bringing people together through wine and community. After much deliberation I’ve assembled a flight of wines that I’m so excited to share, that truly represent what we strive to deliver. Each selection is making its tasting debut, and most are all-new selections to the shop from recent discoveries. 

I hope you will make your plans to join us for this celebratory flight: 
 
- Rotating welcome bubbles throughout the weekend
- Anne Pichon ‘Sauvage’ Viognier, Vin de Pays du Vaucluse 2024 - Rhône Valley, France
- Brij Rosé Printemps 2025 - San Luis Obispo Coast, California
- STiRM El Gabilan Cabernet Pfeffer 2023 - Cienega Valley, California
- Silvio Grasso Barolo 2022 - Piedmont, Italy

Thursday, May 14th &
Saturday, May 16th
Seatings at 4pm, 5pm, and 6pm

$34/per person
$25 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Whether you’re celebrating today as a mom, with your mom, or in remembrance, we wish you joy and happiness this Mother’s Day.

The Friday bundle you didn’t even know you were dreaming of…stop in for a duo of Bumps perfection 😍.