34th Degree Wine Merchant

Climate Series: Week 1 🌎🍷

As fall arrives in Blue Ridge and we watch the landscape shift from peak color into dormancy, we’re turning our attention to the role climate plays in w**e.

As with all crops, climate is one of the defining forces behind how grapes grow and how w**e tastes. For our first week, we’re exploring four w**es from warm to nearly hot regions, each shaped by its unique climate and terroir.

We’re traveling from the Rhône Valley to California and on to southeast Spain:

Domaine de la Janasse Côtes du Rhône Blanc 2024 — Rhône Valley, France
Andrew Paso Robles Cabernet Sauvignon 2023 — Paso Robles, California
Maître de Chai Stampede Zinfandel 2023 — Lodi, California
Southern Belle Jumilla Red W**e 2023 — Jumilla, Spain

Join us for a tasting focused on the warmth, sunshine, and growing conditions that shape these w**es.

Thursday, October 8th & Saturday, October 10th
Seatings at 4PM, 5PM & 6PM

$30/per person
$20 for w**e club members
Includes a flight of 4 w**es, cheese & Italian breadsticks.

Email emily@34thdegreew**e.com or call 706.946.3434 for availability and booking.

Feeling a little slow this Sunday after a busy weekend? Stop by 34th° and grab one of the new AMASS electrolyte mixers. A balanced blend of sodium, potassium and magnesium with pacific sea salt, made for sipping throughout the day, not one big hit of electrolytes. Real ingredients, less sugar, and salty rather than sweet.

Enjoy it on its own or mix it with your spirit of choice. Because Sunday calls for hydration and a good cocktail 🍊

October W**e Club w**es are ready for pickup! 🍷🍂
It’s everyone’s favorite month of the year here in Blue Ridge. Stop by and grab your bottles for the season!

Haven’t joined our “Latitudes” w**e club yet? Visit the link in our bio or our website to learn more and sign up!

October W**e Tasting Announcement!

October 1st & 3rd
We’re kicking off the month with a tasting of essential fall seasonal selections. French Viognier, Rosé of Pinot Noir, Loire Valley Cabernet Franc, and Chianti Classico each bring something notable to the fall table.   

October 8th & 10th
This first of a 3-week climate series begins with w**es from hot and warm w**e growing regions. Taste and explore how hot, sun-drenched, Mediterranean growing seasons result in more lush w**e styles, from parts of California, Southern Italy, Southern France and beyond.

October 15th & 17th
Week 2 of our climate series showcases w**es from regions with moderate, often maritime influenced climates. Not too cold, not too hot, these “Goldilocks” style w**es can be found in areas including Bordeaux, Northern Rhône, Emilia Romagna & Southern Piedmont, Italy,

October 22nd & 24th
Completing our climate series with w**es from cool climate growing regions, we’ll explore how continental climates impact w**es styles. These crisp, often more delicate w**es are found in regions including Alto Adige, Alsace, Austria/Germany, and the Willamette Valley.

October 29th & 31st
Adult trick-or-treating, yes please! Halloween falling on a Saturday is the perfect reason to hold a blind tasting. There will be no trickery, and our blind tastings always entice with curiosity of what treats are up our sleeves.

Tasting Schedule:
4pm - 7pm on tasting days (Seatings at 4pm, 5pm, and 6pm)
$25-$30/per person
$20 for w**e club members

Email mailto:emily@34thdegreew**e.com or call 706.946.3434 for availability and booking.

Cheers!

**eshop **etasting **e **eexploration

🍂 Embracing the season

Like clockwork, fall has arrived in Blue Ridge and the beauty of the last week has quickly reminded us why this is the season here in the mountains.

We’re kicking off October with a flight of fall essentials, featuring four w**es from four distinct regions, each bringing something special to the table as the seasons change.

Anne Pichon “Sauvage” Viognier 2024 — Rhône Valley, France
Adelsheim Artist Series Rosé of Pinot Noir 2025 — Willamette Valley, Oregon
Chai de la Dive “Les Moulins” Saumur Rouge 2025 — Loire Valley, France
Rocca di Montegrossi Chianti Classico DOCG 2023 — Tuscany, Italy

Join us for a Flight of Fall Essentials to kick off October:

Thursday, October 1st + Saturday, October 3rd
Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for w**e club members
Includes a flight of 4 w**es, cheese & Italian breadsticks.

Email emily@34thdegreew**e.com or call 706.946.3434 for availability and booking.

🍂 Fall has officially arrived in Blue Ridge and with cooler temperatures rolling in, the mountains are about to be at their best. Crisp air, colorful views, and the beginning of “the season” are here. 🍷

Join us Saturday to kick off the season with one of our always-popular Blind Tastings! This time, we’re putting two grape varieties head-to-head, exploring very different styles of each in a side-by-side tasting.

And remember: blind tasting isn’t about becoming the next Master Sommelier. 😉 It’s about setting aside preconceived ideas, tasting with an open mind, and having a little fun along the way.

Saturday, September 26
🍷 Seatings at 4pm, 5pm & 6pm

Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for w**e club members
Includes a flight of 4 w**es, cheese & Italian breadsticks.

Email emily@34thdegreew**e.com or call 706.946.3434 for availability and booking.

🍿 Friday, September 25
We’re also hosting a very special w**e tasting + screening of 9 to 5 as we celebrate the life of Dolly Parton. This one sold out before we could even fully promote it! Our doors will close at 6pm for the event.

We’ll be hosting at least one more movie screening + tasting this year, so keep an eye out for the next one!

Last night’s Kiwanis Blues Train was full of good music, great BBQ, and a little friendly competition at the W**e Toss! 🍷🎶 We were happy to donate the w**e for the event, where participants went home with their own stash of bottles!

Stop by 34th° W**e Merchant during the Blue Ridge Blues & BBQ Festival today to pick up a bottle for the weekend!

We’re excited to be pairing the w**es for a special five course w**e dinner at The Pullman on September 24! 🍷Join us for an evening of five thoughtfully crafted courses, each paired with a w**e selected by 34th° W**e Merchant to complement the menu.

Seats are limited, so grab your tickets through the link in our bio before they sell out!

📍 The Pullman
📅 September 24
🍷 Five courses + five w**e pairings

Celebrating California W**e, Blues & BBQ in Blue Ridge! 🍷🎶

It’s a sure sign that fall is near when Blue Ridge Blues & BBQ weekend arrives! We’re excited to once again sponsor Friday night’s Kiwanis Blues Train, supporting Ferst Readers
with an evening of scenic train rides, live music, BBQ, drinks & the crowd-favorite W**e Toss!

In the shop, our California W**e Month celebration continues with a flight exploring the diverse Central Coast from Santa Barbara to the Santa Cruz Mountains. Join us for this flight!

- Tyler W**ery Santa Barbara County Chardonnay 2024
- Scar of the Sea SLO Coast Pinot Noir 2025
- STiRM “Wirz Vineyard” Zinfandel 2023
- Big Basin Vineyards “Homestead” 2019

Thursday, 9/17 & Saturday, 9/19
Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for w**e club members
Includes a flight of 4 w**es, cheese & Italian breadsticks.

Email emily@34thdegreew**e.com or call 706.946.3434 for availability and booking.

25 years of remembrance 🇺🇸