PPC Hero
For Digital Strategists, From Digital Strategists. https://www.ppchero.com/ PPC Hero is brought to you by the team behind brightonSEO and Hero Conf
Hero Blog is where experienced marketers open up about their strategies, failures, and successes to advance the digital marketing community.
07/13/2026
📣 BIG NEWS.
Hero Conf UK is getting its very own space for 2027.
For two days, the Hilton Brighton will be home to all things PPC, paid social and performance marketing.
Expect big ideas, small tweaks that move the needle, and the conversations that only happen when you get PPCers in a room together.
To celebrate the move, we're launching with a special introductory ticket price. Two-day Friend Passes are just £150 for a limited time.
And if you'd like to join brightonSEO too, you'll have the option to add that later.
Book your place for 15-16 April 2027: https://ppchero.com/hero-conf-uk-april-2027/
05/21/2026
Google Marketing Live last night made one thing very clear:
AI is becoming embedded in every part of Google Ads.
From conversational ad experiences and AI-generated creative tools to predictive measurement and new Demand Gen placements, Sophie Logan broke down the key takeaways the PPC industry needs to know.
Google Marketing Live Key Takeaways - What the PPC Industry Needs to Know for 2026 and Beyond - PPC Hero Google Marketing Live (GML) is Google's annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It's where
03/05/2026
INTRODUCING… Sophie Logan, our new Community & Editorial Manager.
This role was created to help shape and grow the content, speaker line-up, and community around Hero Conf and Brighton SEO.
The part she’s most excited about? Getting stuck into the PPC Hero website and helping bring it back as the go-to hub for all things PPC.
To make that happen, she’s building a database of speakers and content contributors for Hero Conf and PPC Hero - and she’d love to hear from you. Whether you’re a seasoned pro or a first-time speaker, if you’ve got a great case study, strategy, or fresh perspective on PPC, get involved.
How to connect:
• Message Sophie on LinkedIn
• Submit a blog pitch
• Submit a talk pitch
• Say hello at Hero Conf UK (30 April–1 May 2026)
Got an idea? A case study? A hot PPC take? Sophie’s all ears.
https://ppchero.com/community-manager-announcement/
04/03/2024
Exciting news - PPC Hero & Hero Conf have been acquired by Brighton SEO AND Hero Conf is back in November in San Diego! You can read more about the deal on https://www.ppchero.com/brightonseo-acquiring-searchlove-heroconf-and-ppc-hero-from-brainlabs/
11/09/2022
In our newest article, Rob Sanders discusses a simple automated system to help business owners show more of their products on Shopping, giving them back time to focus on other areas of their business. Read more: https://buff.ly/3Egv2y8
11/07/2022
Leveraging user-generated content in your social media marketing strategy can drive sales up to 5X. Read more here: https://buff.ly/3DtYAXm
11/02/2022
Predictive analytics is the process of using data - data mining, and predictive modeling to assess the likelihood of an event happening. Discover more here 👉 https://buff.ly/3zsKrbQ
10/31/2022
The creator economy is on the rise around the world. Here’s how you can use the creator economy to move your business forward. 👉 https://buff.ly/3Nvx0Od
10/27/2022
Following the latest short-form video trends can help make video marketing much more effective. Here are 7 of the most popular trends you should know in 2023. 👉https://buff.ly/3SMlRJS
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