Hopson Rae

~OuR 2026 viSioN b0aRds~

Luxury sleep & staying employed are at the top of our lists 😉

But for real...this little exercise is a creative non-negotiable tradition that starts off our year. We're ready to create, choose to be inspired by all the things, and break some rules while we are at it.

Cheers to a new year!

Sea, sun, sand, and all SMILES for 's new ortho office, coming Spring 2026.

Based in South Carolina and inspired by coastal beauty the brand style represents an aesthetic of all things calm, refreshing and effortlessly sophisticated. We took advantage and leaned into her tagline, Aligned State of Mind™️ vibes!

We had fun bringing elements to life like "The Bluff Brush Club" and can't wait to see it all in action.

The best part of the brief was "no gimmicks". That constraint opened the door to a richer emotional direction—one inspired by the organic feel of coastal marshes, far removed from a typical corporate ortho-office look.

And per usual, our friends did an amazing job bringing the website to life 🤍

Swipe to see a few elements from this brand identify!

A new era for is dropping soon! 🩷 We are leaning heavily into modern fonts and shapes, while simplifying their current icon to offer more use and visisbility.

While the new visual direction feels clean and modern, it still radiates the comfort, connection, and relatability the brand is all about.

Can't wait to share more soon! 🌸

This past weekend we got to witness one of our clients, , bring a vision to life: her first-ever event, “Mindset & Momentum.”

Her why? To gather a room full of women. Founders, business owners, and those right on the edge of taking the leap. To build real community. To build momentum.

Not just another networking event. Not just another "here's-how-to-hustle-your-way-to-7-figures." She wanted it to be the exact opposite of that. She wanted it intimate. Curated. Felt.

And it was. Every detail...from the speakers, the flow of the day, the gift bag items, the sound bath (OMG now that's an experience within itself) to the sulfate-free wine at dinner...it all reflected one powerful idea:

The little choices we make (in business and in life) either add to our cup, overflow it, or drain it.

As women in business, we can be pulled in a lot of directions, wear a lot of hats, or question our next moves. But building a business that loves you back (not one that burns you out) takes mindset & momentum...and a community to back you up, pick you up, and cheer you on in the process.

I had the honor of speaking on something I believe to my core:
👉 If it’s part of your business, it’s part of your brand.
👉 Everything is marketing.

I’ll be sharing pieces of that message here soon, but today I’m reflecting on how we helped behind the scenes that brought this experience to life:

- A very targeted landing page
- Post-purchase email flow that built anticipation
- The event workbook (someone said: “this is the best I’ve seen”)
- On brand, intentional gift bag ideas
- Schedule design that honored the energy of the day
- And now, post-event communications to keep the momentum going

The feedback? Words like:
“Attention to detail”
“Impactful”
“Tangible”
“Relatable”
“Energy-giving”
"I'm going to 5x my revenue"

Honestly, that’s the best kind of ROI.

We love the work that overlaps business and life. This day was a perfect example of that.

Swipe through for a few visuals, but here's my one takeaway:

Marketing is never just one moment. It’s the layered, thoughtful touch points, and "deposits in bank" that create the full experience.

Cheers! 🥂

Good design starts with understanding what matters most. For our client in Yuma, Arizona, it’s creating outdoor spaces that can stand up to the brutal desert heat and provide shade where it’s needed most. ☀️

That same thinking shaped their brand concepts:

- Clean geometric lines
- Structured logo forms (like beams + panels)
- Industrial-modern typography
- Subtle nods to metal + texture

The same way they bend aluminum and steel into patios built for the desert heat, investing in brand equity means building a brand that lasts.

Can’t wait to share the full transformation soon! 😉

Intentional. Seamless. Aligned.

For Sync’d Strategies, our goal was to create a brand design that felt professional but never sterile...balancing feminine energy with confident authority. It had to move with purpose.

We built an identity that reflects their mission: mapping the customer journey from the inside out. From aligning internal teams to elevating external touchpoints, every detail is designed to move clients through a seamless, connected experience.

Even the design mark was crafted with intention, placing emphasis on the quotation in “Sync’d” to create a synchronized visual. A mark that mirrors how customer experience must function: internal and external elements moving together, perfectly in sync.

The result? A brand story that feels refined yet approachable, bold yet effortless.

Naming / Visual Brand Identity / Squarespace Design

Some people sigh and say, “It’s not that deep.”
But in reality, it is.

When your on-brand brain never turns off…

On a quick trip to Napa, we visited four wineries. From intimate to polished and process-heavy, garden-first to gift-shop central, each one told its own story before a single sip.

The truth is, a lot of times we’re buying a commodity...a product or service that’s almost the same. But the experience? That’s what sets brands apart.

At , the tasting room was dark, polished, and quiet. Step outside and it was a completely different world...lush gardens, peaceful walkways, flowers everywhere.

Our guide told us the owner loves gardens so much he tore up a parking lot to make room for more. The shop? Almost no Caymus merch. He just doesn’t see value in it.

That’s branding.
Your brand isn’t just your logo or your product.

It is how your emails sound.

It is how you weave your values into every detail.

It is how you communicate, with words AND visuals.

It is what people say about you when you're not in the room.

It is that "this made me think of you" feeling that you leave behind.

It’s the tasting room and the garden.

When a brand experience is that good, you don’t have to think about why it works. Your subconscious is already connecting the dots. You just feel it.

So here is our friendly PSA of being on-brand, instead of boring and bland:

If it’s part of your business, it’s part of your brand.

This is marketing. This is branding! 👏🏽

Our happy hour POP up shop is live 🍾

This collection was made in good taste. Sparked by happy hour, designed to say just enough. 🤗

CHEERS to that!

Swipe to see a few snippets of what you can shop! 🥂🥂🥂 link in bio.

When the ideas align with your energy...bring them to life! COMING SOON to an online shopping cart near you 👀

Been sitting on this idea for a whileeeee now and with the brilliant help of , here we are!

Drop your favs to help us pick! More updates coming soon, but for now...

Cheers to THAT! 🥂

It's the little things that make us smile ✨🥂

A fresh look at the 13-year-old 's new brand identify!

Composed, Authentic, Effortless Elegance.

Still Co. embodies a refined yet relaxed approach to wedding & milestone photo / film, balancing sophistication with a natural, documentary-style aesthetic. They are storytellers, capturing love and life in its purest form — candid, organic, and deeply felt.

We reimagined their previous bow tie, by creating an elevated bow with the letter "S". With the tails of the bow to mimic a "C". Both representing the name Still Co. and their home state of South Carolina. 🎀

Mixed secondary typography and a moody, organic color palette add depth while staying true to the natural, grounded and rich aesthetic. The stories from the photos and films are meant to be the showstopper. The branding helps tell the story of the feeling of warmth, connection and timeless results their clients will expect when working with them.

It was a pleasure working with you Roxanne and thank you for trusting us to bring your vision to life!

Pinkies up! 🍓

is branding at its most lived-in. Not loud. Not overdone. Just incredibly consistent. And oh so posh!

We're serving up a sparkling Pimm's Cup just in time for the finals 🎾 with a green to match.

Sip and enjoy! 🥂