The Cal Student Store

Happy Pride Month! 🌈 Celebrate love with us, new merch in store now. 🏳️‍🌈

Big day on campus 💙💛

Stop by the Cal Student Store and our pop-up location at the stadium for exclusive merch and build your new Berkeley fit 🐻

📅 Cal Day Hours (April 18)
📍 Student Union: 8am - 6pm
📍 Stadium Pop-Up: 11am - 2pm & 1hr after final whistle
📍 Anchor House: Closed

Stop scrolling. Start creating. We’re hiring a Social Media Assistant at the Cal Student Store 👀

If you’re creative, organized, and always thinking in content… this is for you.

Must be proficient in Adobe Creative Cloud, Canva, Capcut and other editing software. Familiarity with Instagram, TikTok, Reddit and similar media sites.

Send us your resume and help amplify the student voice.
email: [email protected]

Graduating this spring? Don’t forget the most important part of your fit. 🎓
Save these important order-by dates and make sure you’re set for graduation.

Free shipping to the Cal Student Store: March 27 before 8:30pm PST
Direct ship to your address: April 20

Send this to your grad group chat so everyone is ready for the big day.

Did you hear? The Cal Student Store just got a refresh 👀

Tag a friend who still needs new Cal gear, and bring your Cal 1 Card to get 10% off in-store.

Merry Beary Christmas from The Cal Student Store! Sleighing the end of the semester, sleighing the holidays 🎄🎁 Tis the season to Go Bears and hope every Golden Bear has a wonderful Christmas! 🐻❄️🧤🧣☃️

So many hats to choose from, but the best part is they’re only $10! Taking on many hats - it’s a Cal-culated decision🤝 Get your $10 hats now at The Cal Student Store before they’re all gone 🐻💙💛🧢

Check out more of our products on sale at The Cal Student Store! Finals are rough, but these deals aren’t! Stock up on Cal products and don’t miss out! Study smart 🧠 Shop hard 🐻💙💛

One step closer to graduation Bears 🎓 Class of 2025 stoles available at The Cal Student Store! Make sure to get yours 💙💛

It’s time Bears! Shop Keeper Graduation Regalia at The Cal Student Store (in-store or online)! Though this chapter ends, the memories remain a lifetime 💙💛 Whether you’re getting a Bachelor’s, Master’s or Doctorate Degree, you will forever be a Golden Bear grad🐻🎓