Two Hats Consulting

Politics (sry) … but The Screenwriters Guild lost the greatest scripts coulda been ever when chose the road to Washington.

“Don’t wanna go splash in the rain? Kids today…”

Schtaaaahp.

Everyday is doctor’s day! We honor and celebrate all doctors, health warriors, administration and their families for their hard work and commitment to keeping the community healthy and safe. We extend a special thank you to a client of ours, Bay Psychiatric Associates, for being leaders in the mental health care space.

Learn more about our work with Bay Psychiatric Associates by visiting twohatsconsulting.com/project/bay-psychiatric-associates/

Aside from a logo, a strong brand identity is made up of three key elements that resonate with your audience and create trust. We share insights on discovering those three key elements in the FREE Brand Identity Toolkit.

The Brand Identity Toolkit is a great resource to help you:
- Design your brand identity to be uniquely you
- Create cohesive digital and print content
- Align your brand voice with your brand visuals
- Stand out amongst your competitors

Download the FREE Brand Identity Toolkit here:
https://twohatsconsulting.com/the-brand-identity-toolkit/

Putting your story into play, your friends,

- Two Hats

A Bay Area native, childhood diets consisted of questionably healthy doses of sports, cartoons, and video games. During downtime, you’ll find him satisfying his creative hunger exploring or collaborating. Brendan satisfies his appetite for storytelling by designing brands and most importantly, his life.

The American Marketing Association defines the word “brand” as a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.

We disagree.

A brand is more than just a logo. At the heart of any successful business is a clearly defined brand essence which leads to a consistent brand language and results in a memorable and satisfying experience with your consumers.

Many business owners and key stakeholders struggle to identify their brand’s essence.

And, that is why we are sharing our FREE Brand Brief. This Brief is for those who are ready to discover the heart of their business and begin unifying their brand.

The Brand Brief will help your business:
- Clarify your brand’s core values, essential for crafting authentic language
- Define your audience and those you wish to serve
- Establish a simple foundation for a marketing strategy
- Identify your key competitors and your brand’s positioning
- Begin to shape the message of your voice and visuals

Download your FREE Brand Design Brief here:
https://twohatsconsulting.com/the-brand-design-brief/

Putting your story into play, your friends,

- Two Hats

In honor of Women’s History Month, we are featuring our astounding friend and client Alden Miller Interiors. Alden came to Two Hats as an experienced interior designer learning how to run her own business. We helped her become a marketer and salesperson, fine-tune her business model and operations, and design and build a beautiful website. Today, Alden runs one of the top 10 interior design firms in San Francisco.

Learn more about our work with Alden Miller by visiting twohatsconsulting.com/project/alden-miller-interiors/

Art for the eyes to feast on. This week we feature our client Arcadia Contemporary, with their New York SoHo grand opening. They take their medium one step further by hosting an interactive 3D virtual gallery, open from now until March 17th.

See the exhibit at https://bit.ly/3pMit38

How can we make it easy to change the system? By developing a narrative strategy and digital marketing system to get people fired up about justice and corporate accountability.

Learn more about our social enterprise projects by visiting https://twohatsconsulting.com/work/

It’s that time of year when a segment of us think about giving away things to celebrate community and family… it’s an odd tradition, I’m both dismissive of it and a part of it. Weird. (¯\_(ツ)_/¯)
I generally tend to give away events and services because they’re easier to store, but this year especially, I’m focused on local Bay Area shops and entrepreneurs in our community. The Two Hats crew pulled together a great shop local list. Check it below 🙂

https://twohatsconsulting.com/shop-local-gift-guide/

- John Van Dinther