Picky Bars

Real [good] food, built to fuel. Steph, who has Celiac Disease, drove home the need for a product safe for those with food sensitivities.

Born in a home kitchen by professional athletes, Lauren Fleshman, Jesse Thomas, and Steph Bruce set out to create something that didn’t exist - a real food energy bar that was nutritionally balanced to support their active lifestyle. Lauren’s degree in Health and Athletic Performance (from Stanford, no less) gave the brains to the recipe building, and Jesse’s blossoming triathlon career gave a sol

05/12/2025

Turns out she wasn’t racing for the finish line… mom was racing to upgrade his chew toy. ❤️

05/06/2025

🌵 Sorry for being a prick, I was hangry mid hike.

04/23/2025

🌱 It’s giving photosynthesis for athletes. Sunshine + real food + spring marathons = blooming energy.

04/02/2025

New ‘Sand & Sea Salt’ flavor, made with real beach sand for that extra crunc… WAIT that’s just literal sand we’re chewing on from the half eaten bar thrown back into our beach bag. Regrets? Absolutely none. Stay fueled, stay adventurous friends 😎 🌊.

03/18/2025

On our way! We’ll be there in a pinch 🍀

03/08/2025

Strong? Fast? Relentless? Oh, just another average day for our Picky Ambadassador women. 💪🏽🏃‍♀️ On International Women’s Day, we’re celebrating the sheer willpower, sweat-fueled determination, and ‘try and stop me’ attitude of the ladies who push limits, chase finish lines, and make it all look way too easy. Keep breaking barriers (and PRs). 🚀 ”